Twice as Nice .. as the Saying Goes for Two $10,000 Affiliate Winners

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Halloween was alive and well for two affiliates this season; Sunshine Promotions and Jonas Halpren have both won $10,000 in the annual Halloween Sweepstakes awarded by, the Internet's largest Halloween and costume retailer.

One of the keys to's success has been the combination of an innovative affiliate program and unique sweepstakes which allowed any qualifying affiliate to enter for a chance to win $10,000 cash. This year offered two $10,000 awards at different revenue levels. "This way an affiliate who generated even just $1 in sales still had a good chance of winning," commented Kristen Grace, the Affiliate Marketing Manager for "I try to make it easy for my affiliates to see the value in every sale, very few or very many."

Although Halloween is typically known for its scares and spooks, it certainly ended well for Sunshine Promotions, , and Jonas Halpren, These affiliates and others just needed to refer $1 in sales during the contest dates to qualify for a $10,000 grand prize. Consumers have a plethora of merchants to choose from during the holidays, but Halloween offers the unique opportunity to cash in commission checks months before the busiest time of the year. "As a seasonal performer, is by far the best. I have yet to see another program even come close to theirs during their peak season," remarks winner Peter Sunshine.

"With's 30 percent plus Internet market share, selling our affiliate program is extremely easy," commented Director of Marketing, Karen Van Ert. "We really made an effort to level the playing field this year with some new policies and were happy to offer affiliates of all sizes the chance to win $10,000." and Halloween costume sales potential has truly given affiliates new meaning to Q3.

Founded in 1999 as an Internet specialty retailer, BUYSEASONS' flagship brand,, is the leading online-only retailer of costumes and accessories. BUYSEASONS, Inc. is a wholly owned subsidiary of Liberty Media Corporation (LINTA).

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Kristen Grace
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