Claremont, CA (PRWEB) December 6, 2007
Lori English, a naturally size 0 woman herself, is focusing her business and investment talents on ending the frustration size 0 women have shopping for designer fashions. English, a full time investor, founded NaturallySize0TM (NaturallySize0.com), which is scheduled to debut in January 2008. The online store (http://www.naturallysize0.com) will carry exclusively size 0 designer fashions (equivalent to UK size 4), solving their dilemma of constantly being on the hunt to find those special items of clothing.
Retailers purchase clothing for the sizes most common in the general population, many times leaving out size 0 from their orders. Additionally, "vanity sizing" of Brand name clothing has become widespread, with dozens of retailers adopting a "size 0" label for clothes that used to be size 2 or 4. The retailers like to make the purchaser feel better by thinking they are actually a smaller size, thus causing the true size 0 woman to have significantly fewer options for fashionable clothing.
"I'm in my forties and I'm still a size 0. I'm always looking for clothing to fit, but it's gotten to be such a nightmare that I usually just make do with what I have in my wardrobe," says company founder Lori English. "I've never had that opportunity of walking into a store and being able to buy that great outfit I see, since it most likely doesn't come in my size. I'm tired of not having the selection that other women have. This site is for myself as much as it is for all the other size 0 women out there."
There are many options available for the petite and plus-size women, but leaving out the size 0 women. Petite stores/departments typically start at size 2 or 4, not being able to find designers to cut to size 0 or not understanding the demand. Naturally Size 0 is the only retail store, either online or "brick and mortar", that caters to the size 0 fashionista.
NaturallySize0.com is meant for naturally size 0 women, not for the controversially too-thin models we see on the runway. Each designer item on the site will be carried exclusively in size 0, including casual wear, resort wear, evening, prom, homecoming and special occasion. Many fashion sites carry size 0 but they sell out quickly. NaturallySize0.com will feature clothing from top designers across the nation along with the hottest new designers around.
Naturally Size 0
Lori English (909) 915-4844
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