Self-Gifting: Indulging in Healing Vinegars and Olive Oils a New Trend?

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According to ''Food Gifting in the U.S.,'' a recent market intelligence report from Packaged Facts, gift-giving trends show people are spending more on themselves. Self-gifting is on the rise, and some of the most popular gift categories include presents of indulgence – such as healing foods.

Plus, not everyone can whisk off to Tuscany to savor these edible delights. But by ordering self-gifts online or at local stores people can get a taste of Italy in a bottle or box and get that feel-good high

A recent report from Packaged Facts (http://www.marketresearch.com) found self-gifting or ''one for you and one for me shopping,'' is a popular trend. Self-gifting wellness foods such as decadent balsamic vinegar and extra virgin olive oil is one way to ensure that "you get what you want for the holidays and New Year," said author Cal Orey.

Healing vinegars and oils are nature's most miraculous foods, complete with health benefits and home uses, Orey said. Her revised and updated book, ''The Healing Powers of Vinegar: A Complete Guide to Nature's Most Remarkable Remedy,'' and her new book, ''The Healing Powers of Olive Oil: A Complete Guide to Nature's Liquid Gold,'' show that indulging in these ancient folk foods is a way to help boost the gift of good health, beauty, eco-friendly home care, and much more.

While food gifting is up an estimated 56 percent from 2004 to 2006, as compared to consumer gifts overall, Orey believes that giving the gift of health via wellness foods — such as healthful flavored vinegars and specialty olive oils — and teaming them with her informative and lively books that tout the Mediterranean diet and lifestyle, is the ticket to a personal present that has a long shelf life.

"This perfect wellness self-gift may include fresh fruit, nuts and antioxidant-rich dark chocolates — still the most popular food gift, according to Packaged Facts," Orey noted. She added that including vinegar, olive oil, and chocolate (indulgences favored by Europeans in Italy, Spain, and other countries around the globe) in the daily diet is the ultimate self-gift for good health and happiness. "Plus, not everyone can whisk off to Tuscany to savor these edible delights. But by ordering self-gifts online or at local stores people can get a taste of Italy in a bottle or box and get that feel-good high," says the Northern California nature lover who experienced Napa's olive oil tasting rooms and indulged in self-gifts such as olive oil-based and scented soaps and lotions.

Praise for Powers of Vinegar and Olive Oil

  • Both books have been purchased by the One Spirit Book Club.
  • TGC (The Good Cook) Book Club will feature ''The Healing Powers of Vinegar.'

Cal Orey (who is a vinegar and olive oil convert) is an accomplished author and journalist. Her books include: ''Doctors' Orders,'' ''202 Pets' Peeves,'' and ''The Man Who Predicts Earthquakes.'' More information can be found on this book (and interviews can be scheduled) at http://www.calorey.com and http://www.kensingtonbooks.com .

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Cal Orey

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