NameYourLoan.com Diversifies Current Lending Environment for Borrowers with New Approach to Online Mortgage Loans

New online mortgage auction site, NameYourLoan.com, has revolutionized the way borrowers obtain mortgage loans online. As a unique and creative online community, borrowers can easily connect with the best mortgage lenders while lenders benefit from a wealth of real time mortgage leads and opportunities for business growth.

(PRWEB) December 12, 2007 -- In today's tough lending environment, littered with deceitful lenders and cunning tactics, it's high time for a revolutionary tool that can empower borrowers yet still benefit lenders. NameYourLoan.com has answered the need with the launch of a new online mortgage auction site designed to give consumers access to an increasing mortgage lenders network to ultimately obtain great online mortgage loans.

"For centuries, auctions have been the most efficient and effective way to get the best deals in everything," says Al Salahi, President and CEO of NameYourLoan.com. "Why not have auctions for all mortgage loan types?"

For centuries, auctions have been the most efficient and effective way to get the best deals in everything

Why not have auctions for all mortgage loan types?

Through advanced technology, we are starting to make haggling and deceptive lending tactics a thing of the past

At the same time, we are transforming a generally stressful and complicated process into a very pleasant and easy experience for borrowers. Our multiple bid auction format, coupled with constant consumer feedback, will make it easy for us to weed out dishonest lenders--and hopefully put them out of business!

The site's sophisticated computer system compiles and calculates all the information submitted by lenders (interest rates, points, fees, terms, etc.) and then ranks loan offers, based on their true worth relative to the borrower's stated preferences (lowest rate, lowest fees or best combination of rates and fees). This simplified process gives borrowers a coherent presentation of information without having to do the math themselves.

Unlike other online mortgage comparison shopping services, only those lenders who come out at the top of the auction with the lowest interest rates and fees get a chance at the borrower's business. Moreover, borrowers can invite their friend or relative lender to participate in the borrower's auction quickly and without cost. Lenders who refuse to participate are most likely high priced and not the best mortgage lenders.

"Through advanced technology, we are starting to make haggling and deceptive lending tactics a thing of the past," explains Salahi. "At the same time, we are transforming a generally stressful and complicated process into a very pleasant and easy experience for borrowers. Our multiple bid auction format, coupled with constant consumer feedback, will make it easy for us to weed out dishonest lenders--and hopefully put them out of business!"

Use of NameYourLoan.com is completely free for borrowers. Borrowers are under no obligation to accept any of the online mortgage loans offered in the auction. To protect against identity theft and fraud, site users are never asked for sensitive information, and lenders that receive multiple consumer complaints will be barred from future auctions.
For more information, visit NameYourLoan.com.

About NameYourLoan.com:
NameYourLoan.com is the world's first online mortgage auction, designed to advance the lending process by helping honest and competitive lenders grow their business, and at the same time, make it possible for borrowers to instantaneously reach multiple lenders and receive competitive loan offers online, in an auction format. NameYourLoan.com uses a patent-pending concept powered by sophisticated proprietary software that has been developed by a number of technology heavyweights from the Fortune 500 arena.

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