8 Media Training Tips For 2008: Chicago Media Training Expert Shares Press Interview Secrets

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Alissa Krinsky, of Chicago media training firm Media Success, Inc., is sharing her '8 Media Training Tips For 2008', eight secrets for mastering a press interview. The New Year, she says, is the perfect time to resolve to sharpen your communications skills with media training. That way, when the media calls, you're ready.

Alissa Krinsky, of Chicago media training firm Media Success, Inc. (http://www.mediasuccessinc.com), is sharing her '8 Media Training Tips For 2008', eight secrets for mastering a press interview. The New Year, she says, is the perfect time to resolve to sharpen your communications skills with media training. That way, when the media calls, you're ready.

"It's critical to go into a media interview prepared," says Krinsky, a former television reporter who now leads Chicago media training sessions for groups and individuals. "An interview is an opportunity to get your message to the public."

Here are '8 Media Training Tips for 2008' from Chicago media training expert Krinsky:
1. Think Positively.
If you're fearful, it'll show. Be positive and confident. It will come through in how you speak and in your body language.
2. Streamline Your Message.
What is it you're trying to say in an interview? Be sure you can express your message in three short, simple sentences.
3. Use Plain English.
Avoid jargon and lingo. Make sure that what you're saying can be understood by someone who doesn't work in your industry.
4. Picture Your Audience.
Who is it you're trying to reach via a media interview? Picture that 'target person', and speak to him when you speak to the reporter.
5. Look The Part.
Perception is reality. Look professional and polished, even if you're not appearing on-camera.
6. Don't Be Tempted To Say Anything "Off the Record".
Unless you've worked with a reporter for a long time and know you can trust him, assume that everything you say is on the record.
7. Always Maintain Your Cool.
No matter how tough the interview, your ability to stay calm and in control is critical. It reflects both on you and your company.
8. Follow Up.
After your interview, contact the reporter to see if he needs any further information as he writes his story. You can also write a thank-you note after the story runs.

"Professional media training can teach you the skills you need to go into an interview with confidence, able to successfully communicate your company's message to the public," says Krinsky, whose Chicago media training sessions draw professionals ranging from business executives and physicians to public officials and authors.

Krinsky recommends media training even if a press interview is not in your immediate future. "You never know when the media might come calling," she says. "Make sure you're prepared."

About Media Success, Inc.
Media Success, Inc. is a Chicago media training firm led by Alissa Krinsky, a veteran television anchor/reporter. Krinsky brings her insight as a media insider to help clients understand the way journalists really work, and to handle press interviews with confidence. For more information on Chicago media training sessions, please visit http://www.mediasuccessinc.com.

SOURCE: Media Success, Inc.

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Alissa Krinsky