IsThisToySafe.com Announces Recent Launch

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Just because a toy has been recalled does not guarantee it has been pulled from the shelves of toy stores. Amidst the now-weekly toy recalls, how do you know if the presents you are buying for your little ones are safe? IsThisToySafe.com is the only toy recall database that is fully searchable from either a PC or mobile device -- and it is free.

With Christmas around the corner, buying the perfect gift is already a stressful undertaking. Now add the fact that buying the wrong one could be potentially dangerous for the recipient. That is what parents are facing this holiday season. What some people do not know is simply being recalled by the US Consumer Product Safety Commission does not mean that toy is pulled from all shelves of all stores. IsThisToySafe.com was created to make the recall lists more user-friendly and accessible so people can be pro-active in the safety of their purchases. The database is fully searchable by product category, manufacturer, SKU, dates sold, keywords, etc. The mobile version of the website (go to http://www.isthistoysafe.com from any mobile device) allows concerned shoppers to check if a toy appears on the recall list right from the store.

"I purchased (recalled toy) Aqua Dots a week AFTER the recall was issued!" stated Carlene Sienkiewicz mother of one. "I had no idea some stores weren't diligently following the government's recall list. I have since tried to keep up with what toys have been recalled but the lists on other websites are difficult to wade through. A website I can quickly search for a specific toy has made this recall headache a lot easier to handle. I will be checking all toys on IsThisToySafe.com before buying anything from this point forward."

IsThisToySafe.com is completely free to use and is updated on a daily basis by a team of volunteers. It consists of all recalls issued by the U.S. Consumer Product Safety Commission in the categories of toys and children products from 2007 forward. Plans are made to expand the list to include independent manufacturer recalls and any other lists IsThisToySafe.com is made aware of.

About IsThisToySafe.com
With so much hype about the numerous toy recalls recently a team of volunteers at BlueWater Group in Southfield, MI, began researching which toys were safe for their own families and which weren't. Frustrated at how un-user-friendly the existing lists were, they set out to create an easy-to-use and accessible from anywhere website for any concerned parent to quickly locate the product they had a question about. To use the website, simply go to http://www.isthistoysafe.com from any computer or mobile device.

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JENNIFER SLIS
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