The holiday season can bring an ecommerce business as much as 50 to 70 percent of their annual sales, so being able to process a higher than normal sales load during this time is critical for a small or mid-sized online business
Plymouth Meeting, PA (PRWEB) December 6, 2007
Stone Edge Technologies, Inc.™, a leading provider of complete back-office systems that power single and multi-channel online merchants, today announced that more than 1,500 ecommerce companies will sail through the holiday sales rush using the Stone Edge Order Manager. Internet market research analysis firm eMarketer predicts that online holiday sales will reach $31 billion this season, up by 18.5 percent over 2006. Further, the firm estimates the 2007 online holiday season (November and December) will account for 23 percent of annual retail eCommerce sales totals.
"The holiday season can bring an ecommerce business as much as 50 to 70 percent of their annual sales, so being able to process a higher than normal sales load during this time is critical for a small or mid-sized online business," said Barney Stone, president of Stone Edge Technologies. "If you can't get your orders out the door on time and with the right products in each box, you are going to lose customers and future business. We've talked to merchants who have actually taken their ecommerce stores offline half way through the holiday season because they could not handle the rush of orders."
Lee Amon, co-owner of Kate's Caring Gifts, is an Order Manager user. Kate's Caring Gifts sells natural, organic and ecologically sustainable products. Sales for the company were steady until an August 2006 Washington Post article. Said Amon, "The story appeared and we immediately saw an up-tick in site traffic and sales. At the time we were manually entering orders into a homegrown system - often times rekeying data. Not only was that process cumbersome, but were really did not have a detailed view of operations." Amon installed the Stone Edge Order Manager in September 2006. "The Order Manager was in-place when the next big media hit happened - a December 15 mention on "The View." Within three days we had 600 orders. Stone Edge keeps operations running flawlessly during both steady and high volume sales periods."
The Stone Edge Order Manager provides customer, inventory and order management tools for Web, point-of-sale and traditional mail order businesses. It is compatible with more than 30 shopping cart systems and other Internet sales channels. The Order Manager can import and processes orders from multiple sales channels into a single database, allowing a merchant to handle all orders, purchasing, packing and shipping and customer support in one system. The program tracks the source of each order, and retains the branding used on each site when sending emails to customers, or when printing invoices and packing slips.
Internet commerce is on the rise as more consumers feel safer about making purchases online. According to the U.S. Department of Commerce, families this holiday season will spend $300 online out of a household shopping budget of $700.
"The Order Manager has proven to be an indispensable part of our online growth equation," said Ryan Gormady, sales manager for Chowdaheadz, an e-business that sells Boston sports gear and Boston memorabilia. "With the recent success of Boston area sports teams, we are logging higher site traffic and more online orders. The Stone Edge Order Manager was installed in 2007 to help us better manage our systems and sales. We're confident operations will hum into the holiday season and beyond. As our company grows and adds new online store sites, we know the Order Manager can help us integrate operations and grow with us."
About Stone Edge Technologies, Inc.
Stone Edge Technologies, Inc. develops affordable ecommerce software tools for small and mid-sized businesses. The company's flagship offering, the Stone Edge Order Manager, provides a complete back-office system suitable for single and multi-channel merchants. Web, point-of-sale and traditional mail order operations can process orders and manage inventory from multiple shopping carts through one shared system, while retaining branding for single or multiple stores. More than 1,500 Web merchants use the Stone Edge Order Manager. For more information, see http://www.stoneedge.com
Stone Edge Technologies, Inc. is a trademark of Stone Edge Technologies, Inc. All other trademarks and brands are the property of their respective owners.