Teen Fashion Games Launch at Fashion Fantasy Game.com

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Finally, a real fashion game site for tween and teen girls. At http://www.fashionfantasygame.com , girls sign up as a shopper, fashion designer or store owner and express themselves creatively while connecting with friends in a safe environment. Kids will have a blast with Fashion Fantasy Game's real-life economy as they learn about business, practice decision-making skills and gain self-confidence. It's a new virtual world and online social network for tween and teen fashionistas.

The idea behind this fashion game is to give girls a sense of accomplishment and a way to feel good about themselves, from the inside out

A safe place to play teen fashion games has launched at http://www.fashionfantasygame.com , an online social network for young fashionistas created by the R. Lilly Tuckerwear Company. This is the first online game that teaches business to tweens and teens through a fashion fantasy world where they can design and sell girls clothes or own a chic clothing store. The game is packed with captivating graphics and multiple levels of play. With a focus on teen fashion, creativity and self-expression, it's everything that young girls are craving. It's a perfect gift for the holidays. This virtual world is the next level of play that began with the Style Girls social network on the R. Lilly Tuckerwear site.

According to the latest EMarketer Study entitled 'Kids and Teens Online: Virtual Worlds Open New Universe,' by 2011 more than half of the kids and teens in the US will be playing in online virtual worlds. These worlds have experienced tremendous growth over the past year, according to comScore Media Metrix. The Fashion Fantasy Game.com is exactly what kids are demanding now.

This virtual world is based in a game where players enjoy the thrill of competition and stay engaged with a constantly changing game. The tools for success are creativity, smart financial planning, advertising and marketing, just like in the real world of business. At http://www.fashionfantasygame.com , teen fashion game rankings are determined by other players and strategic competitions and challenges impact awareness. Best of all, the site is strictly monitored for safety. And through game play kids may develop skills and confidence that will contribute to their self esteem at this fragile age.

Players board the R. Lilly Jet and fly to the city of their choice to start their adventure. Each player along with an iconic side-kick begins with a bank account of Fashion Buckz (FBz's), the unique currency of the game, and immediately starts to make important decisions that shape their businesses - what "real" neighborhood should they select for their real estate purchase, what designs do they think will be the most saleable, how many goods should they manufacture or purchase and what actions and decisions will bring them the most recognition from their peers. Players create, promote and sell their products through their own stores or their designer showrooms and are able to earn money and build their businesses. These players connect and share ideas, participate in special on-going contests and live events, go on virtual 'shopping sprees,' have fashion shows, create their own ad campaigns and go to the R. Lilly Cafe to catch up on the news that is important to them.

Founder and creator Nancy Ganz has a successful background in the real world of business, having developed the Body Slimmers by Nancy Ganz line of shape wear which she sold to Warnaco in 1996. "The idea behind this fashion game is to give girls a sense of accomplishment and a way to feel good about themselves, from the inside out," says Ganz. Named after her own daughter, R. Lilly Tuckerwear and the Fashion Fantasy Game.com were inspired by watching the game play and interaction of young girls through the sensitivity of a mother who understands the emotional needs of this age group. Nancy understood that there was a need and a market for a site to provide fashion games to young women.

For additional information on this latest virtual teen fashion world and R. Lilly Tuckerwear's fashion games, contact Nancy J. Hodin at Hodin @ rlillytuckerwear.com, or visit http://www.fashionfantasygame.com

R. Lilly Tuckerwear.com and The Fashion Fantasy Game.com are safe and secure websites geared to girls 8-16, focused on peer-to-peer communications, confidence-building and learning. R. Lilly Tuckerwear. com is also the ecommerce site for a unique line of girls shape wear designed by Nancy Ganz that specifically addresses the body image challenges of young girls during these transitional years. The Fashion Fantasy Game.com is a virtual world and social network that teaches girls about business while providing entertainment through fashion games.

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Nancy Hodin

Nancy Ganz
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