Sonoma, CA (PRWEB) December 10, 2007
Information products, what we used to call educational books and tapes, are now a multi-million dollar business. It seems everyone, from Tony Robbins to Wayne Dyer to Suze Orman, has their own line of products, sharing their message and generating income -- passively.
In a recent survey, online marketing specialist Helen Graves found that 87 percent of solo entrepreneurs who took part had a "strong to very strong" desire to create an information product to augment their business.
"The problem for most small business owners and entrepreneurs who want to create a product is not lack of creativity or initiative," says Graves. "It's lack of know-how." She adds that the missing component is a readily available program that spells out exactly the steps involved to carry out the process from idea to end product.
"Not everyone has the support staff of Oprah," Graves states dryly.
Graves decided to fill that void with a comprehensive course taught in an extremely innovative way. She calls the program "the first hands on, tell all telephone workshop on how to brainstorm, create and produce a wildly popular info product."
"I cannot tell a lie," says Graves. "I have to credit my business mentor, Kendall Summerhawk, for coming up with the format. I'm just piggybacking on her brilliantly innovative idea and using it in my own way."
The telephone seminar, or teleseminar as they're commonly known, will be delivered in two 1/2-day workshops each consisting of four 45-60 minute learning bursts followed by a 10-15 minute break, complete with hands on assignment. Graves emphatically declares that her participants will end the day with something more to show for it than the sore backside and page of notes typical of day-long seminars.
"The beauty of this method is that it combines the power of concentrated focus with the convenience of at-home study," Graves says.
Among her learning topics will be
1. How to choose a topic that will sell. Graves says this is the biggest hurdle for most people.
2. Six specific ways to use an info product to create cash flow. "Interestingly enough, not all the ways involve getting paid for the product itself," Graves discloses.
3. Common mistakes that can turn the project into a nightmare. She offers that the most frequent is a business owner assuming they know what their audience wants without doing the research to support their assumption.
4. How to acquire "celebrity" testimonial quotes. According to Graves, "big names" are more than happy to offer an endorsement if approached in the right fashion.
Information about the "2-Day Info Product Orchestration Intensive" is available at http://www.crackerjackwebsites.com/IPO_preview.htm. The 2-day tele-workshop reveals a wealth of information for entrepreneurs and small business owners wishing to explore this popular approach to business expansion.
Contact: Helen Graves