Encyclopaedia Britannica Partners with 5min, the Leading Online Videopedia

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World-renowned Encyclopaedia Britannica and 5min strike a distribution deal to feature Britannica's educational content on 5min's Life Videopedia platform.

http://www.5min.com , the leading instructional video website, and Encyclopaedia Britannica, Inc., one of the world's most trusted sources of information, have announced a new partnership aimed at bringing the best in educational video to online users.

Under the agreement, 5min will host educational videos from Britannica's collection on a broad range of topics, including science, geography, history, nature and more. The collaboration will give 5min's knowledge-seeking users easy access high-quality videos, while Britannica will benefit from exposure to new online audiences.

5min is an instructional video site that allows users and businesses to showcase their knowledge and skills through an innovative instructional media player. Since its launch in April, the website has generated a considerable fan base and now boasts over 1.5 million monthly unique visits, 4 million video views and thousands of instructional videos being uploaded every month.

"We are very excited about this strategic partnership, and are extremely proud to have such an established and reliable brand on board," says Tal Simantov, co-founder and CMO at 5min. "This is another step in bringing our Life Videopedia vision to life, bridging between text and instructional videos and offering our users an enhanced learning experience. We are delighted to welcome Britannica into this vision, and we're convinced that this is just the beginning of a fruitful and ongoing collaboration."

"Britannica has an extensive collection of educational videos, and we're always looking for new ways to make them available to more people," said Dan Smith, senior vice president with Encyclopaedia Britannica. "5min.com's site is ideal for that because it attracts our kind of people, people who want to learn."

Encyclopaedia Britannica, Inc. (http://www.britannica.com) is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company also still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online School Edition and new printed products such as Britannica Student Encyclopedia, which are available online at http://store.britannica.com. Britannica's editorial operation is overseen by some of the world's most distinguished scholars. The company makes its headquarters in Chicago.


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