BoldMouth is an exciting firm with unique expertise and great clients. My role will be to build on this foundation by delivering new ways to bring people together as we change the face of media, user generated content and the part played by advertising agencies in a social marketing context
Charlottesville, VA (PRWEB) December 6, 2007 -
BoldMouth Inc., a social marketing services agency, announced today that Scott Hildebrand has joined the agency as Chairman and Chief Executive Officer, a new position at the company. Hildebrand brings over twenty years of diverse marketing experience and leadership to the role.
Hildebrand most recently served as Managing Vice President of Brand Marketing for Capital One, one of the largest banks in the country. In this role, he headed consumer marketing efforts for the U.S. credit card division. Prior to joining Capital One, Hildebrand was Vice President at Epsilon, a leading database marketing firm. He has previously served as a management consultant with Arthur D. Little, a marketing executive for the Marriott Corporation, and as a brand manager for PepsiCo.
Hildebrand says he is excited about BoldMouth's extensive experience in the social marketing and viral marketing arena, and looks forward to building a next generation ad agency. "BoldMouth is an exciting firm with unique expertise and great clients. My role will be to build on this foundation by delivering new ways to bring people together as we change the face of media, user generated content and the part played by advertising agencies in a social marketing context," noted Mr. Hildebrand.
Hildebrand received his B.A. in Economics from Georgetown University and an M.B.A. in Marketing and Finance from the Kellogg School of Management at Northwestern University. In addition to his extensive professional experience, he has served on the Board of Directors of the Direct Marketing Association, the Board of Advisors for the Interactive Marketing Institute of Virginia Commonwealth University as well as a lecturer at the Direct Marketing Educational Foundation's Yeck Center for Advanced Studies. Hildebrand is also a respected industry expert and frequent public speaker on direct marketing topics. Hildebrand has acted as an industry spokesman on several federal policy issues, and has testified before both chambers of Congress.
BoldMouth is a new kind of social marketing services agency committed to helping clients build their business, rather than just viral marketing campaigns. BoldMouth uses technology to facilitate organic dialogues and amplify communications between individuals with recognized interests in brands, products and services as part of the overall marketing mix. BoldMouth industry experience includes: entertainment, health and wellness, consumer packaged goods, computer software, travel, membership associations, and publishing categories. BoldMouth provides custom research, strategic planning, campaign implementation, application development, design services, and analysis. BoldMouth's clients include AARP, Kraft, MTV, Microsoft, Metagenics, MTV Networks, and Scholastic, among many others.