Sofitel Opens Two New Flagship Properties

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As Sofitel repositions on luxury, it opens two hotels reflecting the brand's energy. Sofitel The Palace Old Town Dubai, the unique luxury hotel within The Old Town. Sofitel El Gezirah: A sanctuary on the Nile, in the heart of Cairo.

Sofitel The Palace Old Town, Dubai Sofitel The Palace Old Town has just opened its doors in The Old Town Island, Downtown Burj Dubai. The Palace opening, which will certainly be the benchmark for the Sofitel Luxury Hotels brand in the Middle-East, comes at an opportune time for the regional development.

The Palace's perfectly proportioned architecture, with meandering walkways, courtyards, high vaulted ceilings and terraces lends itself to the enchanting '1001 Nights' tales. Rich colors, regional textures, iconic arches and terraces have been blended to form a palatial archetype that befits royalty and stays true to the hotel's Arabian heritage.

The landmark hotel boasts 242 beautifully appointed deluxe rooms, including 81 suites all with balconies overlooking the lake or The Old Town Island. To ensure the highest levels of comfort, the beds have been harmonized by Sofitel's exclusive MyBed concept, which affords guests a unique sensation and an exquisite softness as they sleep. Each floor is fitted with a guest relations station and a personal butler is assigned to every room to ensure maximum luxury and privacy.

Three outstanding fine dining options are featured at The Palace, each boasting an unmatched cuisine and setting. The Argentine Grill, Asado, adopts a cavern-like interior style and hinges on the open grill concept, where premium meat cuts are cooked at the center of the restaurant.

Ewaan is located in the main lobby and offers guests the option of Middle-East and Mediterranean-influenced dishes.

The Palace's signature fine dining restaurant, Thiptara sits on the lake. Open exclusively for dinner, guests will sample the restaurant's fine Royal Thai cuisine while enjoying striking views of the Burj Dubai and lake.

The Palace achieves another first for Sofitel with the opening of its most beautiful spa in the Middle East. The luxury facility is located on two levels of the hotel, each separately dedicated to the wellbeing of women and men.

The spa exclusively introduces products by the French luxury beauty house Carita and the aroma-skincare specialist: Decléor. A relaxation lounge, a fitness center, an outdoor pool, a beauty salon and barber shop are also provided for guests.

The Old Town Island, primarily a residential development is an attraction in itself offering a host of dining and entertainment facilities for guests. Water taxis docked at the harbor frontage can transport hotel guests to the Burj Dubai, the Souk Al Bahar - an Arabian-influenced waterside shopping market and The Dubai Mall - one of the world's largest shopping and entertainment destinations.

Sofitel El Gezirah, Egypt

Tucked away on the island of Gezirah in the heart of the Egyptian capital, the Sofitel El Gezirah Hotel is a haven of tranquillity. Entirely renovated in 2007, the hotel now offers its guests luxurious, refined architecture, high-tech facilities, delightful cuisine in its five restaurants and, of course, a superb spa.

Far from the bustling city centre, this peaceful oasis with beautiful gardens is a destination of choice for travelers seeking tranquility. Thanks to its strategic location - a few minutes' walk from the Opera and the government buildings - it is also a popular choice among business travelers.

All areas of this contemporary-style hotel have been revamped by renowned French decorator Pierre-Yves Rochon, ensuring the utmost in elegance and refined comfort. Pure lines, prestigious furnishings, delicately-colored fabrics and flooring all contribute to the ultimate refinement of this exceptional venue. Upon arrival, one can delight in the calm airy lobby, before discovering the charm of one of 50 suites or 383 spacious rooms. Each well-appointed room has a balcony from which guests can take in the splendid view of the Nile. In addition to this intimate comfort, guests can benefit from the most modern equipment to remain in touch with the rest of the world.

Because hospitality is a way of life for Sofitel, the El Gezirah Hotel's five restaurants combine the very best of local culture with Sofitel's French Touch offering a subtle mix of Oriental and Western cuisine. Guests will also enjoy visiting one of the most famous restaurant-lounges, the Buddha Bar, and winding up the evening on a playful note at the Casino Barrière.

In addition to the pleasures of fine dining, the hotel also offers the benefits of its Spa treatments. Far from the hubbub of the city, weary travelers can relax in the sauna or the whirlpool bath, exercise in the fitness room or in one of the two pools (outdoor and indoor), or treat themselves to a massage or beauty treatment in a booth overlooking the Nile.

The Sofitel El Gezirah, located less than 5 hours by plane from Europe, is a stunning destination for a weekend getaway and the chance to discover or revisit Cairo.

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Jami Coon
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