The Digital Generation Survey will measure the technologies people are using, as well as their motivation in work and leisure.
Oxford UK and Rotterdam NL (PRWEB) December 7, 2007
The Career Innovation Company and AIESEC today announced a new global tracking survey to be launched in January 2008. Its purpose will be to assess the gap between technologies used by students from the ‘Digital Generation’ – who have grown up with the Internet - and those currently available in the workplace.
"We’re hearing more and more comments about poor technology in the workplace. Some employers appear totally out of touch with the way the brightest young people are organizing their lives and work" said Jonathan Winter, director of Career Innovation (Ci). "The Digital Generation Survey will measure the technologies people are using, as well as their motivation in work and leisure."
In preparation for the Digital Generation Survey, Ci and AIESEC held a focus group in Istanbul attended by students from 100 countries. Students said they use multiple forms of communication, alongside conventional email, to communicate with different cultures and personalities in locations from Afghanistan to Zimbabwe.
"We use Skype to have online meetings, Email to communicate quickly, Google docs to collaborate around projects, and Facebook – as well as our intranet’s social networking tool – to keep relationships. Will we feel comfortable using the tools available in large companies? Or will we have to slow down and wade through corporate bureaucracy before we can even start work?" asked Gabriela Albescu, president of AIESEC.
The survey is sponsored by leading employers including Unilever and UBS who wish to ensure pole position in the race to attract the best students, especially in growth markets like India, China and Brazil. Market research data will also be available to technology companies who sponsor the survey.
Notes for editors:
About Career Innovation - http://www.careerinnovation.com
Career Innovation (Ci) is a workplace innovation ‘lab’ whose strategic research and practical career tools help increase levels of performance, engagement and inspiration in workplaces around the world.
Ci is based in Oxford UK and is funded by some of the world’s leading employers including Marriott International, GlaxoSmithKline, Boeing and RBS, as well as charities such as Cancer Research UK (CRUK). Our vision is to see people living more fulfilled lives, and making a greater contribution to their workplace and community. Using the latest technology, we conduct research to understand what motivates people around the world. Then we help organisations to create inspiring work, and individuals to navigate their career.
About AIESEC - http://www.aiesec.org:
AIESEC, the world's largest student-run organization, is the international platform for young people to discover and develop their potential so as to have a positive impact on society.
In addition to providing over 5,000 leadership positions and delivering over 350 conferences to our membership of over 22,000 students, AIESEC also runs an exchange program that enables over 4,000 students and recent graduates the opportunity to live and work in another country.
+44 (0)1865 202 123
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.