IVR Technologies, Inc. Integrates VoodooVox™ In-Call Media™ Into its Popular Facebook callme Voice Services Application

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Ad-supported audio content is now integrated directly into the callme application, enhancing the caller's experience by delivering interactive and engaging ad-supported content such as news, sports, and entertainment.

IVR Technologies, Inc., a leading software developer of IP-based enhanced services and real-time billing solutions, announced today that they have integrated their popular Facebook callme voice services application, which allows free voice calling between friends on Facebook, into the VoodooVox In-Call Media Network™.

The callme application can be embedded into any social networking site to allow users the convenience, flexibility and privacy of calling each other over regular or mobile telephone lines. The callme application serves as a natural complement and extension to social networking sites whereby callers are able to connect in real-time with their family and friends with all of the simplicity, richness and fullness of a voice conversation. Social networking is a cultural phenomenon sweeping the Internet -- in August of 2006, myspace registered their 100 millionth user and by September 2007 Facebook had over 50 million registered users.

To read more about social networking and the callme application please visit:

The integration with VoodooVox's In-Call Media Network™ allows any U.S.-based call initiated through the callme application to receive rich, targeted and caller-relevant audio content, with the option of additional caller engagement, prior to being connected to the desired called party. The value of this integration comes foremost from the full or partial subsidization of the calls and the second benefit is that users are now able to receive non-intrusive, relevant and useful content that is targeted to them based on their published profile. The rich information that can now be provided to callers through this integration, including news headlines, stock reports, entertainment and advertisements, complements the existing benefits of the callme application that includes significant cost savings, convenience and privacy. Corporate sponsors and advertisers are now able to reach a larger market with targeted messages that are placed directly in the user's attention path in a non-obtrusive manner, as opposed to being relegated to the user's periphery through banner and gutter advertisements or through obtrusive and annoying popup windows.

"We are very excited to integrate our leading Talking SIP platform with the rich and user relevant content offered by the VoodooVox In-Call Media Network. Through the use of complementary next-generation technology we were able to integrate our respective platforms readily, easily and seamlessly in order to capitalize on our respective core strengths," said Randall Walrond, Vice-President of Product Management, IVR Technologies, Inc.

"This collaboration is further validation of the benefits of In-Call Media," noted VoodooVox CEO J. Scott Hamilton. "The In-Call Network Exchange™ was designed specifically to promote the growth of ad-supported telephony solutions like IVR Technologies' callme application, and we are excited to have them join our network."

About IVR Technologies
IVR Technologies is an advanced software development company emerging as a leader in the SIP space for Voice over IP enhanced services and real-time billing. Please send reader inquiries to: IVR Technologies: 555 West Fifth Street, 30th Floor, Los Angeles, CA 90013: +1 866.856.0301. E-mail: pr(at)ivr.com

To learn more about our company please visit our web site: http://www.ivr.com

About VoodooVox
The VoodooVox In-Call Network™ is an audio advertising and content service integrated into the call stream of hundreds of high-call volume companies in the U.S., Europe and Canada. Through the In-Call Network™, callers receive an enhanced experience at lower rates, call publishers enjoy new revenue streams, and advertisers gain access to a receptive audience.

For additional information on VoodooVox, please contact Eyal at (646) 710-3124 / Eyal(at)voodoovox.com .


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