Aurora Web Technology Expands Into Construction Market With New Site Launch

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Foden Construction Inc. contracted Aurora Web Technology in Fort Myers, Florida, to create their first online presence as a positive step towards success in a recessed industry.

As advertising budgets for 2008 are drawn up by companies nationwide, some are taking positive steps towards marketing success in the new year rather than sitting back and waiting for the downturn to flip.

Foden Construction Inc. is one of those companies. The two partners, Mr. Bill Shaner and Mr. Richard Foden, have made a bold statement in the Naples, Florida construction market, with investment in their newly created online image and future online marketing strategies. In October 2007, Aurora Web Technology were chosen as the marketing agency to first introduce the world wide web to Foden Construction, with the development and launch of

The goal for the new website was simple, as described by Mr. Foden. "We want to convey the true philosophy of our company through this new online image. We want our market to hire us because we are honest and professional. That's it. Our website needs to tell them this, and then once they are our client, we can prove this philosophy to them through our work and customer service."

Mr. Brian Yerkes, Owner and Creative Director of Aurora Web Technology, met with Mr. Shaner and Mr. Foden, and immediately he understood their goal. They were honest business men wishing to expand and increase their client base through this new marketing venture, and they wished to achieve this through a professional image online.

The website was launched on November 15, 2007, and several online conversions later, Foden Construction has truly established their presence online, and along with an added search engine marketing contract, this small, dedicated team of general contractors in Naples FL, will continue to benefit from their dare to invest advertising dollars during a difficult time in the construction industry in Florida.

To learn more about Foden Construction Inc., please visit

To learn more about Fort Myers and Naples Leading Marketing Agency, Aurora Web Technology, please visit

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