There is no doubt our community and social networking offerings are making a big difference for sales and conversion
Boise, ID (PRWEB) December 8, 2007
Bodybuilding.com has been declared one of the top 100 Internet retail sites in the world in this month's Internet Retailer magazine. The "Hot 100 Retail Web Sites" were chosen based on striking and effective site designs, site search functionality, risk-taking in new technologies, and setting trends in the Internet retailing industry.
Bodybuilding.com is recognized as being a prime example of a market- leading e-tailer. They implement the latest Internet concepts and tools to significantly enhance the web experience, with the goal of going beyond just satisfaction and support of customers.
"We are building something that is not just based on making money,"
says Ryan DeLuca, CEO of the health and fitness products e-tailer.
"Everything we add to our site is based on helping visitors reach their goals. Helping our visitors stick to their programs and reach their goals will ultimately lead to much higher revenue, a much more valuable brand based on emotional connections, and more profitability based on increased customer loyalty."
Not only are they a top Internet Retailer, they are the social and information hub for the bodybuilding and fitness community. The site offers 20,000 pages of content (from industry experts to your average
consumer) and an online forum (ranked 34th largest on forum tracker Big Boards) where 800,000+ health-minded enthusiasts have posted 19 million messages over the past five years. They also produce more than 20 educational online video series and run a social network called BodySpace that has over 125,000 members.
"There is no doubt our community and social networking offerings are making a big difference for sales and conversion," DeLuca says. "Since we added BodySpace, our average order size is up nearly $10 to $92.41, and our conversion rate is 8%, up from 7% a year ago. That one percentage point is huge."
The e-tailer plans on further intensifying the social aspects of the site in 2008. "It won't just be 'Here's the product you should buy,'
but 'Here are BodySpace members you should know and content you should read' based on what a customer's needs and goals are," projects DeLuca. "We've just launched a workout tracker so people can follow each other's progress. You can show your friends online what you're doing, and people can have virtual workout partners. The main point is to keep people motivated and excited about working out."
All this site investment is translating into major sales growth.
Bodybuilding.com is projected to hit $90 million in 2007, and 2008 looks even better with a projected $122 million heading their way.
For more information visit: http://www.internetretailer.com/article.asp?id=24575
Bodybuilding.com offers more than 6,000 health and fitness supplements & accessories to help people achieve their fitness goals. They offer more than 19,000 pages of free bodybuilding and fitness information, including more than 9,000 articles (written by 385+ writers), video & audio segments, and new content added daily.
For more information: http://www.bodybuilding.com
Contact: Crystal Matthews