Cornerstone Solutions Enhances Email Marketing Capabilities of Microsoft Dynamics CRM With ExactTarget
Cornerstone Solutions has chosen ExactTarget as their partner for email marketing and communications integration with Microsoft Dynamics CRM.
Chicago, IL (PRWEB) December 9, 2007 -- Cornerstone Solutions today announced that they have chosen ExactTarget as their partner for email marketing and communications integration with Microsoft Dynamics CRM.
Cornerstone provides consulting, integration and implementation services for Microsoft Dynamics CRM. When using a customer relationship management (CRM) solution there is a need to access your target market with email and report on the effectiveness of those emails. Cornerstone needed to find a third party that could provide these features. After reviewing potential options, ExactTarget was the clear choice.
ExactTarget's application works with Microsoft Dynamics CRM to enhance its email marketing capabilities. The application allows the marketing staff to send emails using CRM and seamlessly track responses and click-throughs.
"I have only heard great things from current customers of ExactTarget," said Jim Bertler, Founder and Principal of Cornerstone Solutions. "Whether you are talking to someone from marketing, sales or even the information technology department, everyone seems to really love ExactTarget's email marketing solution. It just made sense for Cornerstone to partner with one of the industry leaders in email marketing."
"We are very excited to be working with industry leading Microsoft resellers like Cornerstone Solutions," said Peter McCormick, Co-Founder and Vice President of Partnerships at ExactTarget. "Through our tight integration that seamlessly ties together ExactTarget and Microsoft Dynamics CRM, we are able to provide marketers with a powerful environment to accomplish data-driven email messaging."
About ExactTarget
ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing, mobile messaging, and one-to-one communications. As the market leader, over 6,000 organizations worldwide -- including The Home Depot, Papa John's and CareerBuilder.com -- rely on the ExactTarget platform for their integrated email marketing needs. For more information, please visit www.exacttarget.com.
About Cornerstone Solutions
Cornerstone Solutions is a Microsoft Certified Business Solutions partner that sells, implements and customizes Microsoft Dynamics Great Plains, Microsoft Dynamics CRM and SharePoint. We help companies manage and operate their business more effectively through the proper use of software and technology. For more information please visit www.cornerstonesls.com.
About Microsoft Dynamics
Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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