Los Angeles and Hong Kong (PRWEB) December 9, 2007
Matrix Holdings Limited, an investment holding company, has announced the acquisition of Funrise Inc., dba Funrise Toy Corporation (http://www.funrise.com), an industry leader in the manufacturing and distribution of popular children's toys.
This is the second major acquisition for Matrix in the United States, as the company also acquired Shelcore Hong Kong Ltd., and Shelcore Canada Ltd., in 2005, a leading manufacturer of infant and preschool toys. Shelcore and Funrise will remain two separate entities and operate independently under its current management structure.
Founded in 1987, Funrise boasts a portfolio of products that includes Gazillion Bubbles, which has become the fastest growing bubbles brand in the world, ZOOOOS, HEADBANGERS and Play 'n Pretty with leading licensed power brands, such as Tonka, Disney and Sesame Street. Funrise has offices in Van Nuys, CA, Hong Kong, United Kingdom and France, while Shelcore is headquartered in Somerset, New Jersey.
Matrix Holdings Limited is an investment holding company. The company is mainly engaged in the manufacture and trading of gift items, novelties and infant and pre-school children toys. The principal activities of its subsidiaries are the manufacture and distribution of gifts, novelties items and infant and pre-school toys. The company operates four plants, two in Danang City, Vietnam; one in Zhongshan, and one in Shenzen, the People's Republic of China, with total production capacity of 1.5 million units per day. Matrix Holdings Limited's ultimate holding company is Suncorp Investments Group Limited.
For more than 35 years, Shelcore has been entertaining and putting smiles on the faces of children all over the world. Featured throughout the United States and in more the 70 countries, Shelcore is dedicated to making learning fun with toys that incorporate music with wacky characters and exciting play for infants, preschoolers and toddlers. For more information, please visit http://www.shelcore.com
About Funrise Toy Corporation
Founded in 1987, Funrise is and adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys. Funrise's core property portfolio includes Gazillion Bubbles®, ZOOOOS™, Nylint®, HEADBANGERS™, Home Arcade, Tub Town® and Play 'n Pretty® with leading licensed power brands such as Tonka®, Disney©, Sesame Street and more. Funrise has offices in Van Nuys, CA, Hong Kong, United Kingdom and France with additional showrooms in New York City and Bentonville, AR. The company is operated by its founder, Arnie Rubin, who also serves as Chairman of the Toy Industry Foundation (T.I.F.) and past Chair of the Toy Industry Association (T.I.A.). Funrise's success results from its commitment to quality manufacturing, progressive marketing and values-based corporate culture.
Matrix Holdings Limited
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