Los Angeles CA, San Diego CA, and Irvine CA (PRWEB) December 11, 2007
Razavi Global Media and LuxéMont announced the launch of a new advertising campaign for Mediaedge:CIA with their client Land Rover, through a division of Ford Motor Company, to run on JustLuxe.com, LuxéMont's luxury lifestyle web publication reaches an affluent, high net-worth audience. The campaign was contracted by Razavi Global Media (RGM), which provides exclusive media representation for LuxeMont and the largest group of luxury publishers on the internet.
The Land Rover campaign kicked off on JustLuxe.com on October fifteenth and is expected to run through mid December. Mediaedge challenged RGM to create a completely customized campaign tying in the Range Rover model within and platform that communicated the themes of; "Designed for the Extraordinary" and "Have You Ever?". In response RGM and LuxeMont created one of the most integrated campaigns to be found on the web today.
1. Range Rover Video was integrated into the main homepage image on the site, pre-rolling a lead into a custom created unit, driving users to the Micro-site.
2. Land Rover co-branded the entire site by hard-coding its logo into the main site header throughout all of JustLuxe and through a custom floating overlay.
3. Range Rover is integrated further by using custom editorial, vehicle slideshows and featuring the vehicle on the homepage and auto sections of the site.
4. The campaign is tied together with an entire website devoted to the Extraordinary Global Travel Experiences of a Lifetime. We handpicked seven of the most unique trips / destinations in the world and used them as the backbone of a custom site tying in the campaign theme of "Have You Ever....."
The center page for the micro-site is a rotating globe where the user is able to interact with the world and follow a trail of their chosen adventure. Once the user picks a destination and enters the micro-site they are driven to an even further customized section providing a great depth of content on each of the seven destinations. Each destination features it's own itinerary, slideshow, video and an integrated Google Map to highlight the actual locations. Within the site we've also created a custom Video Channel for Land Rover to display its videos. To persuade users to interact more with the brand and site we've provided a cash prize of $2,500, if they are able to fill out a quiz related to the site's content.
5. The campaign features email capabilities, which enables users to spread the message virally throughout the web.
The Range Rover microsite can be viewed on Justluxe.com by clicking on the Global Travel Experiences of a Lifetime image at the top of the page, or by visiting this link directly; http://www.justluxe.com/rover/. A complete downloadable PDF summary on the campaign is available for download at http://www.razaviglobal.com
"I'm pleased our media representation firm, RGM was able to develop the far reaching proposal that married Range Rover's prominent demographic and media requirements with JustLuxe.com's high-end readership, design and delivery capabilities," said Robert Gautereaux, CEO and founder of LuxeMont. "Land Rover is a marquee online advertiser and the Range Rover ads are just as extraordinary as the Range Rover itself, I'm excited to include them in JustLuxe.com" added Gautereaux.
"We are very excited with the exceptional quality and depth of content that LuxeMont has incorporated in the latest Range Rover custom microsite. RGM represents several luxury websites that not only reaches our highly affluent target, but truly understands and embodies the ultra-premium image that Land Rover symbolizes. The Range Rover custom created units and banners running throughout the site offer a seamless integration with the look and feel of the website." -- John Ohara, Senior Media Planner at Mediaedge:CIA
"I am extremely proud of the seamless marriage between one of the fastest growing luxury sites on the web, JustLuxe.com with one of the leading luxury automotive brands in the world, Land Rover. At RGM we push the envelope with each campaign we work to create, look out for a variety of innovative elements to be released in 2008 campaigns through RGM." -- Kamran Razavi, CEO at Razavi Global Media
LuxéMont, a vertical media company with a community of web properties singularly focused on high net-worth consumer wants, needs, desires and expectations. LuxéMont web properties http://www.JustLuxe.com , http://www.LuxeVegas.com and http://www.LuxeVideo.com reach hundred of thousand of visitors monthly and provide luxury oriented products and services ranging from online magazines, newsletters, promotional opportunities and video distribution as well as travel and membership services.
About Razavi Global Media
RGM is a site-specific media representation firm, providing publishers and advertisers with an effective and efficient means to buy and sell interactive advertising. The focus of RGM is tied around the concepts of uniqueness and innovation. These themes are reflected by the RGM publishers and the custom solutions created for advertising clients.
For more information
Razavi Global Media
1720 Abbot Kinney Blvd.
Venice, CA 90291
Email: kamran @ razaviglobal.com
501 W. Broadway Plaza A-321,
San Diego, CA 92101
Phone (619) 615-0181 x 145
Email: gilbertg @ luxemont.com
7525 Irvine Center Dr
Irvine, CA 92618
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