Online Shoppers Continue to Experience Information Overload: Memo to Cyberspace -- Make it Easier

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Most people at one time or another when shopping online have entered an item they are looking to buy, say hiking boots, into a popular search engine and received enough results (well over 50,000) to keep them busy reading and evaluating for a long time. Likely, all we wanted to do was turn on the computer, make a few clicks, find what was needed easily, and buy it at the right price. Many marketers feel more and more technology and search options will provide the consumer with a richer more rewarding experience. Information overload is not a comfortable or fun way to shop.

Give the consumer an easy and clear online path to what they are looking for. Make it a comfortable shopping environment, include many of their favorite stores and great online deals, all in one place. There is a new website that delivers that experience to online shoppers.

When consumers begin their online shopping at

  •     Shoppers save time and effort by clicking their way around the site to many of their favorite stores. No need to go back to the browser to retype in each store you want to visit. There are 21 departments with over 750 top online stores currently (with more added every day) to choose from, just a click away
  •     By using the website's "Featured Super Deals" section, shoppers can save substantial money. The site's team scours the internet every day to find the best deals online and posts them right here. The site makes them easy to find and use. "If you can find deals easily and in one place, you will use them and save money."
  •     After easily navigating the way to favorite stores through the Only4Deals website, shoppers make their purchases directly from that store or services provide, just click on the deal text or the store's logo on the home page or in one of's 21 departments, and the site will take shoppers directly to them.
  •     There is never a cost to the consumer to use No clubs, no contests, no memberships, no passwords to remember to reach the site. Just an easy shopping experience with great deals and service.
  •      With new and changing deals being posted throughout every day and night, there is always something new and interesting.

Over 750 of the best known merchants and services providers are on the site already. "We did not expect such an immediate response. Many aspects of the site are streamlined to make navigation easy, even in the featured super deals section offers are listed A to Z by store name to make skimming the list fast," said consumer marketing expert & publisher Robert Price. is a great place to start when shopping online.

"Always a straight and easy path to where the great deals are."

Also, watch for's 1st International site, , to launch in England during 2008.

"Everyone Loves a Deal"

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Robert Price

Robert Price
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