Society for New Communications Research Announces 2007 Excellence in New Communications Award Winners

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The Society for New Communications Research has announced the 2007 SNCR Excellence in New Communications Award Winners. The Society's awards honor the work of individuals, corporations, nonprofit organizations, educational institutions and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, virtual worlds and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives.

The Society for New Communications Research (http://www.sncr.org), a nonprofit global think tank dedicated to the advanced study of new media and emerging trends in communications has announced the 2007 SNCR Excellence in New Communications Award Winners. The Society's awards honor the work of individuals, corporations, nonprofit organizations, educational institutions and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, virtual worlds and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives.

Ten corporations were honored with Awards of Excellence in a variety of categories. General Motors was honored for its social media initiative. Dell was honored for the Dell Outlet Twitter Program. The Scuderi Group with Topaz Partners was recognized for its integrated social media program. The Dow Chemical Company and Sun Microsystems, Inc. were both recognized for their corporate blogs. The Flying Dog Brewery / coBRANDiT was honored in the Video category, as was The Coca-Cola Company, which also won a second Award of Excellence for a virtual world program. Bain & Company, Microsoft with Waggener Edstrom and Cisco Systems also won Awards of Excellence in the Online Communities/Virtual Worlds category.

In addition, several corporations were acknowledged with Awards of Merit for their blogs, including Approva, Nortel Networks, HP with Porter Novelli, The Bivings Group, Mobile Top Level Domain with Edelman, Airwide Solutions Inc., Midwest Airlines and Microsoft with Waggener Edstrom. The Arketi Group won an Award of Merit for its podcast. In the Corporate Video category. Microsoft with Edelman was recognized for their Windows Server Division video, and IBM received two Awards of Merit for its web videos. Infosys Technologies Limited and Unilever with Edelman won Awards of Merit for their online community initiatives.

In the Nonprofit division Awards of Excellence were given to the Centre for Policy Alternatives for its Groundviews blog, Public Citizen for its video, the Citizendium Foundation wiki and H.E.L.P. for its mobile media solution. Kubatana.net and Converseon's Second Life Second Chance Trees campaign won Awards of Excellence in the Online Communities/Virtual Worlds category and the American Heart Association with Edelman was honored with an Award of Excellence for the Go Red campaign, and the the AID Foundation for Chicago won for its direct2housing.org initiative.

Additionally, several nonprofits were recognized with awards of Merit, including Centre for Poverty Analysis (CEPA), Capulet Communications LifeLube, the blog of the AIDS Foundation of Chicago, Infogroup International, Gay Men's Health Crisis, HIMSS - Healthcare Information and Management Systems Society, Wikiklesia Press, EngineerAid, GINA for Missing Persons FOUNDation and Gutenberg Communications for the Help Vinay! Campaign.

In the Education Awards division, Awards of Excellence were given to two initiatives: MAPS: Media Arts in the Public Schools and The United Nations University Media Studio for its "Saving the Ayuquila River" video case study. In the Media Division, the Award of Excellence was given to Tapestries of Hope, and two Awards of Merit were given to ITtoolbox and PostSecret. In the Technology Innovation division, Awards of Merit were given to three companies: CircleUp, CleanPix and Visible Technologies' TruCast® solution.

The Society also honored five individuals: Francois Gossieaux and Hylton Joliffe of MarketHum and sister company Corante; corporate blogging pioneer Mike Dillon, general counsel and executive vice president, Sun Microsystems Inc.; educator and new media researcher Dr. Craig E. Carroll of the School of Journalism and Mass Communication at the University of North Carolina, and Chido Makunike, an online journalist and blogger from Zimbabwe, working in Senegal.

All of the winning case studies are posted on the SNCR's blog, New Communications Review at http://www.newcommreview.com/?cat=26

About the Society for New Communications Research

The Society for New Communications Research is a nonprofit global think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. For more information, visit http://www.sncr.org or call (650) 331-0083.

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