India's Mobile Value Added Services Industry to Grow 50 Percent Annually Through 2009

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New report from Boston Analytics cites favorable regulatory climate, fertile consumer demand as factors for growth in India's Mobile Value Added Services (MVAS) market -- 50 percent annually through 2009 to $348.8 million. 100 million cell phone subscribers flush with disposable income are providing carriers, content developers, aggregators and operators an opportunity to increase the top line with new revenue streams in addition to the bottom-line savings India has provided through outsourcing throughout the decade.

Customized knowledge services company Boston Analytics today unveiled a new report that forecasts a 50 percent compounded annual growth rate (CAGR) in India's Mobile Value Added Services (MVAS) industry that will lead to a $348.8 million market by 2009. The study, titled "A Study of the Mobile Value Added Services (MVAS) Market in India," details how a timely convergence of a saturated mobile voice market, little government involvement, an emerging ecosystem and rich consumer demand will lead to rapid development and adoption of MVAS content within the country.    

The report highlights the evolution of India's mobile phone market with a particular focus on the last seven years in which favorable legislation, a rapid decline in tariffs and the commoditization of its mobile phone voice service put cell phones in the hands of more than 100 million residents and left carriers looking for new revenue streams. The stage is set for mobile phone companies to create new growth through the delivery of music and entertainment-related mobile, location-based services, and mobile Internet content to increasingly tech-savvy subscribers.

Educated in the leading engineering and management institutes in the U.S. and India and armed with decades of diverse industry experience from Global 1000 and emerging companies, Boston Analytics' team of researchers and analysts have analyzed both structured and unstructured data to illustrate the abundance of opportunities available to content creators, providers, aggregators, technology enablers and operators. The firm has also identified the barriers those groups will have to overcome to realize substantial profits.

"India's booming economy and rapid growth have been well-documented, and although a lot of attention has been paid to its effect on other nations, it is equally important to recognize the opportunities within the country created by the increase in consumers suddenly loaded with disposable income," said Rashid Bilimoria, CEO and Co-Founder, Boston Analytics. "This report shows how India is catching up with the rest of the world in that it too is demanding creative applications for ever more advanced mobile devices."

With offices in the U.S. and India, Boston Analytics specializes in providing rigorous research and analysis, financial modeling and industry/sector/company reports of equal caliber to leading investment firms at a reduced cost.

"A Study of the Mobile Value Added Services (MVAS) Market in India" can be found at the following link:

About Boston Analytics
Boston Analytics provides its corporate, consulting and financial clients the most current, accurate, and actionable research and analytics - so they can be first to uncover and exploit opportunities. The firm's work powers knowledge processes and enables effective decisions at all levels of our clients' businesses. Boston Analytics brings together leading analytical minds worldwide, delivers a robust offering of knowledge services, and works as genuine partners.

Boston Analytics delivers enterprise-wide knowledge advantage by providing fully customized knowledge services as well as flexible, preconfigured knowledge products and repositories. All knowledge services and products are tailored to meet the specific needs of corporations, consulting companies, and financial services firms.

Boston Analytics is headquartered in Boston with offices in New York, London, and Mumbai. More information can be found at


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John DeWitt
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