Before, keyword purchases could be hit and miss and unsuccessful keywords had a big impact on the profits of a campaign. Now, publishers have full visibility into successful keywords, unleashing their profit potential.
Chicago, IL (PRWEB) December 11, 2007
zanox, the global market leader in performance-based multichannel commerce, today announced the launch of Look@Landingpages, a unique tool that enables online publishers, for the first time, to see exactly which keywords convert into sales.
Look@Landingpages delivers a detailed performance analysis of search engine marketing campaigns, allowing publishers to see at a glance which keywords are successful, increasing their efficiency and profit. The tool is free of charge. Publishers need a zanox account, Google AdWords account & editor, a website and Microsoft Excel to begin.
"Look@Landingpages is a true innovation in online marketing," comments Thomas Hessler, CEO of zanox. "Before, keyword purchases could be hit and miss and unsuccessful keywords had a big impact on the profits of a campaign. Now, publishers have full visibility into successful keywords, unleashing their profit potential."
zanox is the only industry player with a unique global solution, enabling clients to execute an online worldwide marketing strategy with relative ease. Coupled with outstanding account management that combines a global account team structure and local market expertise, zanox is the industry leader for online marketing.
zanox is the global market leader for performance-based multichannel commerce and the zanox XS solution provides a global platform for efficiently marketing products and services on the Internet. zanox's online marketing services include award winning affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs. More than 2,000 prestigious international companies across diverse business sectors from telecoms to travel and retail to finance, with household names such as Deutsche Telekom, Vodafone, Orange, Jamster, DADAmobile and Celldorado, use the zanox network. In the travel sector, businesses such as KLM, Air Berlin, Opodo and lastminute.com employ zanox's strategic distribution channel. Retail customers include Amazon, Otto, Neckermann and La Redoute, and, within the financial service sector, Citibank and Royal Bank of Scotland.
zanox currently works with more than one million sales partners in more than 190 countries worldwide. zanox partners earn solid revenues by advertising on websites, search engines, as well as in e-mails and software. zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 300 people. Since 2007 zanox is part of Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe is an internationally active marketer and service provider for cross-media commercial communication.