Professor Robert Kaplan to Headline CFO Conferences Event on Analytics

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CFO Magazine's CFO Conferences unit has announced that Robert Kaplan, the Harvard Business School professor who co-developed the Balanced Scorecard, will be the keynote presenter at the upcoming Performance Management Analytics conference in San Francisco in February 2008.

CFO Conferences has announced that Harvard Business School Professor Robert S. Kaplan--the co-developer of the Balanced Scorecard system for linking a company's current operations to its long-term strategy--will give the keynote address at the Performance Management Analytics conference. The conference will be held February 3-5, 2008, at the Grand Hyatt in San Francisco.

Professor Kaplan will discuss issues drawn from an upcoming article in the Harvard Business Review, "Mastering the Management System," and from the forthcoming book, The Execution Premium, both co-authored with David Norton. Kaplan and Norton introduced the Balanced Scorecard method in their 1992 Harvard Business Review article, "The Balanced Scorecard: Measures that Drive Performance."

"The balancing act between near-term operational concerns and long-term strategic priorities is something you cannot avoid as a manager," said Professor Kaplan. "It's difficult, and it never goes away. The best processes in the world still require governance, direction, course correction--or success is only a matter of luck. Similarly, the best strategy in the world must be translated into operational plans and then successfully executed--or it remains only an idea."

"The Theory of Everything" is what Professor Kaplan calls the latest work that he and David Norton have been doing on the linking of strategy and operations. The new research describes a "closed-loop" management system designed to balance the inherent tension between near-term operational concerns and long-term strategic priorities. This system can help set clear strategic goals, allocate resources consistent with those goals, set priorities for operational action, quickly recognize the operational and strategic impact of those decisions, and update goals as necessary.

CFO Conferences, a unit of CFO Publishing Corp.--which also publishes the award-winning magazine and Web site, CFO and CFO.com, respectively, has produced eight national conferences during the last four years on the subject of corporate performance management. According to CFO Conferences president and editorial director Mary Driscoll, "This has been our most popular conference topic ever. CFOs are under incredible pressure to enable strong, sustainable, and profitable growth at their companies. Corporate performance management methods and systems have become essential tools for them. And now the most exciting breakthroughs in strategy execution are coming from companies that know how to use analytics--the sophisticated interpretation of real-time, quantitative, and statistical data that can lead to crucial, data-driven insights. This analytics component allows us to take our performance management conferences to a whole new level.

"We are thrilled," Driscoll explained, "to have Bob Kaplan, one of our most popular speakers ever, back on the program. We're giving him two full hours to talk about the latest research he and David Norton have been doing. Then following him on the program are solid case studies of analytics in action, from Jim Campbell of Capital One, Glenn Wegryn of Procter & Gamble, Tim Stanley of Harrah's, and Daniel Thorpe of Wachovia. Plus we have another of our all-time audience favorites, Bennett Stewart, the "EVA evangelist" who will talk about economic value added performance metrics. It's a solid program and we're very proud of it."

More information about the conference can be found at http://www.cfo-analytics.com

About CFO Conferences:
CFO Conferences is the events unit of CFO magazine. The unit produces CFO Rising, CFO Rising West, and other conferences for corporate finance executives. CFO Conferences and CFO magazine are part of CFO Publishing Corp., an Economist Group business.

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Randall Byrn
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