Vocus Announces Availability of Expanded Press Release Editorial Services through PRWeb

Editor assistance now available for writing, editing and search engine optimization of press releases.

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Through these services, our customers will be able to rely on our industry-recognized team of PRWeb editors to ensure that they take full advantage of our online distribution engine and maximize the exposure of their news.

Lanham, MD (PRWEB) December 11, 2007

Vocus, Inc (NASDAQ: VOCS), a leading provider of on-demand software for public relations management, announced the availability of press release editorial services through PRWeb, a leading online newswire.

These services include:

  • News Release Drafting - A PRWeb editor will work with customers to draft a news release based on their requirements and targeted for their specific audiences, including journalists, bloggers and consumers, that will achieve top results in search engines.
  • News Release Revision - PRWeb will copyedit news release for spelling and grammar and give them a refined, professional tone to optimize the messaging across all PRWeb distribution channels.
  • Search Engine Optimization (SEO) - Analyzing key words and phrases in the customer's release, an editor will enhance the news release with search optimized language, driving increased traffic to the release. Additionally, the key word links will help search optimize the customer's own website.

"Many of our customers are business owners who do not have a dedicated PR person on staff or expertise in writing press releases," said Bill Wagner, chief marketing officer of Vocus, Inc. "Through these services, our customers will be able to rely on our industry-recognized team of PRWeb editors to ensure that they take full advantage of our online distribution engine and maximize the exposure of their news."

The PRWeb platform offers direct-to-consumer distribution, search engine optimization, embedded video and podcasts. Press releases are indexed by major search engines, published on high-traffic news sites like Yahoo! News and Topix, distributed through more than two million RSS feeds and delivered to tens of thousands of opt-in email subscribers.

After choosing their PRWeb distribution package, customers will now have the ability to choose from the array of services listed above as add-ons to their distribution package.

About PRWeb:
PRWeb is recognized as a leading online news and news release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb, located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com

About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2200 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD, with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800-345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements may be predictive in nature, depend upon or refer to future events or conditions, or include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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