CareerTV Helps Drive the Recruiting Process for Ford Motor Company

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Ford says a recruitment video gives them an opportunity to showcase the culture of the organization. It is a very competitive recruitment market. By using CareerTV, Ford hopes to attract a wider audience and facilitate the hiring of interns and recent graduates. Automaker uses CareerTV to speed up the annual recruiting and hiring of interns and college graduates.

We have seen an increased interest for recruitment videos among all companies, but especially manufacturing companies lately

Earlier this year, CareerTV hosted a great new recruitment video for Ford Motor Company, designed to provide young professionals with more knowledge and better insight of what it takes to work for one of the world’s largest automakers. Ford says a recruitment video gives them an opportunity to showcase the culture of the organization. Barbara Bowen, Manager of Talent Acquisition, uses the tool to reach a broad audience fast and believes it has a much greater impact than other marketing efforts. What CareerTV offers is really a one-stop-shop for the candidates, providing them with more in-depth knowledge about an organization. For innovative companies like Ford, moving forward and embracing new technologies is important, when reaching out to future employees.

Ford employs 250,000 people globally. It produces vehicles under seven different brands and is among the top 100 companies to work for in Universum’s annual survey of college graduates worldwide. In 2006, the automaker generated $150 billion in global sales.

It is a very competitive recruitment market. By using CareerTV, Ford hopes to attract a wider audience and facilitate the hiring of interns and recent graduates.

It is as close as companies can get to meeting with a prospective employer without going there physically, and it is a new impactful tool to get top talent candidates to consider employers.

It’s too early to measure results, but Ford knows that video is one of many marketing tools needed to continue to attract, hire and retain the world’s best people.

"We have seen an increased interest for recruitment videos among all companies, but especially manufacturing companies lately," adds Jim Buttimer, COO at CareerTV. "This is a great way for them to compete with other employers in attracting college students with cutting edge recruiting tools and programs."

About CareerTV
CareerTV is the most-trafficked career video website and has the largest collection of employer videos online. We give students and young professionals tips about job interview questions and answers, and how to best prepare themselves for careers within the world's top companies. Our online employer video library includes inside perspectives to corporate culture and career opportunities at some of America’s top employers such as Google, L’Oreal, JP Morgan, and Walt Disney. In addition CareerTV.com works to promote employer brands with media companies such as WetFeet, Jungle Media, and hundreds of colleges and universities across the country. CareerTV is a sister company to Universum – the world’s leader in student surveys, and whose independent research is cited by CNN, Fortune Magazine, New York Times, and Wall Street Journal.

Media Contact:
Helen Luttemo, Director of Public Relations, CareerTV.
+1-415-244-4414

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Helen Luttemo
CareerTV
415-244-4414
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