(Vocus) December 11, 2007
For the second straight year, Les Mills International is backing the global Dance4Life campaign against HIV/AIDS, with LES MILLS™ BODYJAM® 43 providing the focus for the company’s support when it is released next month (January 2008).
Health clubs around the world will use the new quarterly BODYJAM® release to encourage their members to back the Dance4Life cause, which supports HIV/AIDS awareness campaigns in developing countries. BODYJAM® is the dance-based fitness program from Les Mills International, the world’s leading provider of group- exercise programs for health clubs.
Last year clubs ran Dance4Life auctions, and sponsored high-energy party classes and other events – as well as collecting donations at the front desk.
The warm-up track for BODYJAM® 43 is the Dance4Life 2007 anthem “On My Feet” from DJ Benjamin Bates, specially choreographed for the class by BODYJAM® Program Director Gandalf Archer.
All the money raised will go directly to Dance4Life schools projects in 24 countries including Brazil, Egypt, Kenya, Mexico, Nigeria, Russia, South Africa, Tanzania and Vietnam. Director of the Netherlands-based Dance4Life, Rupert Springfield, says the $US26,000 raised last year through BODYJAM® 39 enabled thousands of kids to get the right information about HIV/AIDS.
Clubs can make their donation through a “donate” button on the Les Mills website (http://www.lesmills.com/dance4life).
Last year, the biggest single contributor to the Les Mills 2006 Dance4Life campaign was Gold’s Gym in Boise, Idaho, who raised $US3,000. BODYJAM® instructor Julie Bush organized a silent auction and sold t-shirts to complement the launch of BODYJAM® 39 and the Dance4Life fundraiser.
Julie organized the events over a two-month period, with contributions including:
- local businesses advertising on the club’s Dance4Life t-shirts
- a local TV station broadcasting from the Gold’s Gym to promote the Dance4Life event
- the club’s 70 group fitness instructors soliciting donations from their contacts for the silent auction, including cell phones, chiropractic vouchers, recreation equipment, art work and even baked goods.
Note: Les Mills can assist with coverage of how local clubs are promoting Dance4Life. For potential case studies and/or other information, please contact:
Media Relations, Les Mills USA
(213) 268 3754