Daily Gift Guide Guru Releases Holiday Shopping Survey Results

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73 percent of female shoppers rely on media gift Picks.

As Super Pals, we love to shop together and share great gift ideas. And, the only thing we love more than getting a great deal, is sharing it with our friends. With Group-ons, online shopping has never been more fun!

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According to Linda LaSala, founder of , the shopping-centric e-zine for women ages 24-45, when it comes to unearthing the best holiday gifts, women either rely on their close friends or, the next best thing: like-minded third-party media sources whose gift guides ( seek out the unusual, practical and outrageous. In fact, a recent online shopping survey of 572 women conducted by Greenfield Online, Inc. on behalf of found that 73 percent of women rely on gifts that have been given the thumbs up by the press.

Providing insight into an influential, yet largely untapped holiday shopping demographic: women who shop together, the Girlawhirl Holiday 2007 Social Shopping Survey reveals that women also rely on each other to find great holiday gift ideas (50 percent), as well as great holiday coupons, discounts and promotions (39 percent).

As the alter ego and voice of Girlawhirl, online magazine editor LaSala, who is a self-acclaimed shopaholic, is not surprised that women plan to shop together this holiday season (46 percent). As every woman's virtual best friend, LaSala prides herself on sharing her annual holiday gift guides with a growing circle of online friends, a tradition that keeps her emotionally connected and in the holiday spirit. Survey respondents seem to agree: half (50 percent) say they enjoy shopping together, especially during the holiday season, because it's more fun than shopping alone and even more (56 percent) say shopping together is a great way to reconnect with friends during the busy holiday season.

This year, offers 32 daily gift guides, including:

  •     green gadget gifts, girly gifts, and gifts for guys
  •     gifts for fashionistas and beauty queens
  •     gifts for clients and bosses and gifts for business travelers too
  •     extravagant gifts and gifts that give back
  •     office party grab bag gifts and gifts for workaholics
  •     eco gifts such as organic treats and flowers, and gifts for wanderlusts
  •     gifts for cooks and gifts for chocoholics and other gourmet foodies
  •     gifts for health nuts and gifts for fitness fanatics
  •     gifts for kids and gifts for pets
  •     gifts for moms, gifts for super pals and sisters too
  •     and last minute gifts, hostess gifts, and stocking stuffers galore

And this year, because Girlawhirl knows her friends depend on her for more than just great gift tips, LaSala is taking holiday shopping in a new direction with the debut of special Girlawhirl Group-ons™. Inspired by survey results indicating that women like to share online deals with their friends, Group-ons are aimed squarely at women who shop together. "Girlawhirl Group-ons are much more than your standard 'forward-to-a-friend' coupon," says LaSala. "As Super Pals, we love to shop together and share great gift ideas. And, the only thing we love more than getting a great deal, is sharing it with our friends. With Group-ons, online shopping has never been more fun!"

While 66 percent of women say they plan to use coupons this holiday season, a 15 percent increase over last year, 56 percent say they would share an online group coupon offer with their friends if it means big holiday savings. Girlawhirl Group-ons are available exclusively at

A shopping-centric e-zine for women ages 24-45, was founded in 2005 by fashion industry executives, Marlen Horn and Linda LaSala. As LaSala's alter ego, Girlawhirl is a true shopper, discovering and sharing her fabulous finds with online shoppers everywhere. Girlawhirl offers fresh, upbeat editorial content to a global network of hundreds of thousands of hungry fashionistas, whose interests naturally migrate from fashion into myriad lifestyle trends, covering a wide range of topics from fun and functional, but never outrageously priced, fashion and beauty to dining, cuisine and all things green to work-life balance, fitness and health to home design and, of course, travel.

For more information, please visit our press room at or

Jennifer Bebon                
203-913-2384 cell                

Cynthia Baumann
203-451-5586 cell


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