WhiteDove Herbals Launches PowerBite Chewing Gum

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New Naturally-Charged Xylitol Gum Enhances Dental Care

Health conscious people today are looking for healthier alternatives to cigarettes, candy, sodas and other sugary foods and beverages that are widely known to cause tooth decay, gum damage, and bad breath. New PowerBite Chewing Gum™, from WhiteDove Herbals (http://www.whitedoveherbals.com), provides a sugar-free alternative that freshens breath and improves oral health every time you chew. Fed by food sugars, harmful bacteria in the mouth adhere to the surface of the teeth and produce acids that lead to tooth decay and gum disease. PowerBite Chewing Gum is 100% sweetened with Xylitol, a therapeutic and all-natural sweetener recommended by the American Dental Association to prevent cavities, stop harmful bacterial growth and inhibit plaque build-up, thus promoting a cleaner, healthier mouth. Studies using Xylitol have demonstrated a dramatic reduction in new tooth decay, along with potential termination and even reversal of existing dental caries. Additionally, the powerful herbs in PowerBite, including Echinacea, Licorice, Myrrh and Gotu Kola, support mucous membranes in the gums, increasing blood flow and thereby strengthening the gums, rebuilding lost tissue and reversing the effects of gingivitis and periodontal disease.

PowerBite Chewing Gum, now available in three long-lasting and great-tasting flavors including Peppermint, Wintergreen and Cinnamon, offers a convenient, easy and enjoyable way to enhance dental care between brushings, to avoid between-meal snacking when dieting, or to thwart nicotine cravings when trying to stop smoking. Xylitol is a natural tooth protector that eliminates harmful bacteria growth, thus preventing cavities by inhibiting plaque build-up and correcting damage to enamel by causing calcium-deficient sites to harden again.

Gum Adults and Kids Can Feel Good About
PowerBite Chewing Gum provides adults and children with an opportunity to enhance their oral health in an enjoyable way. Whether you are trying to freshen your mouth after meal, lose weight or stop smoking, PowerBite is a great-tasting, sugar-free gum with the added benefit of improving the health of teeth and gums.

Children love to chew gum, but sugars, both natural and artificial, can have negative effects on their developing teeth. Despite having regular check-ups, many kids develop cavities as well as poor oral care habits that follow them throughout their lives. PowerBite is a gum that parents can feel good about, for their children and themselves.

Putting the Power in Your Bite
Xylitol is a powerful and proven weapon in the fight against tooth decay. Each piece of PowerBite Chewing Gum contains over 900 mg of Xylitol, more than any other gum on the market, to provide substantial oral health benefits every time you chew. Every time we eat, sugars found in foods feed the naturally occurring bacteria in the mouth energy, allowing them to multiply. This mass of bacteria, or plaque, attacks tooth enamel causing cavities to form. When chewed after meals, PowerBite can effectively stop this “acid attack” on teeth and gums by inhibiting the growth of acid-producing bacteria that lead to cavities and periodontal disease.

All-Natural, Safe and Sugar-Free
PowerBite Chewing Gum is sugar-free and does not contain artificial or synthetic sweeteners such as saccharin, sucralose, aspartame or acesulfame. Unlike commonly used sweeteners such as malitol, mannitol or sorbitol, Xylitol is the only sweetener with proven oral health benefits. As a sugar-free product, PowerBite Chewing Gum has no metabolic effect on blood sugar levels, making it safe for diabetics, hypoglycemics, children and anyone watching their sugar intake.

Xylitol occurs naturally in the human body and most plants and has been safely used in Scandinavia for over 50 years. In 1983, JECFA, the Joint Food and Agriculture Organization of the United Nations (FAO) and the World Health Organization (WHO) Expert Committee on Food Additives, confirmed Xylitol as a safe sweetener for foods. In 1986, Xylitol was approved by the U.S. Food and Drug Administration for use in foods. Xylitol is also recommended by the American Dental Association for its proven oral care benefits.

For more information on PowerBite Chewing Gum or WhiteDove Herbals, please contact Launch Marketing at 303-444-5820. Additional information can be found at http://www.whitedoveherbals.com.

Contact:
Celanie Pinnell
Launch Marketing
Tel. 303-444-5820

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Celanie Pinnell
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