Morgan Hill, CA (PRWEB) December 12, 2007
Brown & Company LLC, a marketing consultancy focused on product innovation, launched a blog today, http://www.DeveloperCreativity.com, specifically designed to help technical product developers match features to customer needs real-time. Enabling developers is essential as new product development timetables compress, leaving less time (and money) for creativity, innovation and customer research.
The Developer Creativity Blog uses a foundation of select Critical Success Factors; proven marketing principles which have withstood the test of time and apply to all new products regardless of category or industry. Developers with a good understanding of Critical Success Factors can significantly improve overall product viability in the marketplace by making products more relevant for customers.
“Developers on the frontlines drive innovation, not senior management or even marketing departments,” said Ronald Brown, CEO of Brown & Company. “Innovation is the process of creating emotional connections with customers, and is mostly made up of small details implemented day-by-day by engineers. This is an often ignored dynamic, but it couldn’t be more important; when it works, word-of-mouth catches fire, marketing costs get extremely efficient and sales accelerate.”
Brown & Company has identified 36 Critical Success Factors that determine consumer acceptance and business model fit. These Critical Success Factors are part of an overall Innovation Architecture™ that leverages the collective intelligence represented by small developer teams. More information can be found at http://www.DeveloperCreativity.com.
About Brown & Company
Brown & Company LLC is a marketing consultancy focused on product innovation. Its specialty is providing tools and information to developers with technical backgrounds. At the core of its approach is the use of Critical Success Factors, proven marketing principles that have withstood the test of time, and the recognition that team intelligence is a powerful vehicle for assessing products and product features real-time. The company is located in Silicon Valley. http://www.DeveloperCreativity.com.
Brown & Company LLC
press @ developercreativity.com