Luxury SpaFinder Magazine Reveals Top 10 Beauty Trends For 2008

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Standards for natural beauty products, anti-aging makeup and controversial eyelash lengtheners among 2008’s top trends to watch.

The Top Ten Spa Beauty Trends to Look For in 2008

Standards for natural beauty products, a boom in anti-aging makeup, and growing controversy over eyelash lengtheners are among the top beauty trends to watch for in 2008, according to the January 2008 issue of Luxury SpaFinder magazine.

The authority on the spa lifestyle, Luxury SpaFinder is the world’s leading magazine for readers passionate about weaving the entire spa experience – luxury travel, beauty, wellness, home design, diet, and spirituality – into their everyday lives.

Forecasted by spa beauty editor Melisse Gelula, a nationally recognized expert on the science of skincare and beauty, the list showcases an eclectic mix of trends, ideas, and products that will shape everything from the red carpet to the drug store aisle. (See the full list below and online at

“Spas have long been at the forefront of cutting-edge beauty trends and innovation,” said Gelula. “In 2008 we’re going to see the influence of spas in many areas – from makeup that acts like anti-aging skin-care treatments and spa-grade, skin-enhancing gadgets for the home to botanical ingredients from the Amazon like acai in beauty products.”

Gelula also warned consumers that not all heavily-hyped trends have proven benefits, citing no clear evidence yet that gold-based beauty products fight aging. In addition, she said that the onslaught of products marked “firming” and “lifting” include the same ingredients that women are already using to treat wrinkles and blotches.

Gelula’s section of the magazine, ‘Beauty & Brains: The Thinking Woman’s Guide to Skin Care,’ stands apart from run-of-the-mill beauty coverage because it is grounded in science. In each issue, Gelula explores the effectiveness of new products and treatments, explains how ingredients actually work, and reveals whether the latest spa fad or anti-aging serum is really worth the price.

See full list of “The Top Ten Spa Beauty Trends to Look For in 2008” below or online at

Luxury SpaFinder’s Top Ten Spa Beauty Trends to Look For in 2008

Tress Relief – Scalp massages are upgrading to full-length spa treatments for relaxation. (They may also stimulate hair growth.) Spas such as Ole Henriksen in Los Angeles include hair conditioning in many of their body treatments. Why should spa services stop at the hairline?

PDA’s For Skin – The Zeno zit zapper and Clarisonic face-washing brush will be joined by heap of new at-home beauty appliances. Many will mimic the mechanics of spa-grade gadgets, like the Mini-Marvel, which uses LED light to diminish wrinkles, acne, and blotches.

New Anti-Aging Targets – The face is no longer the sole focus. Neck creams, bust tighteners, and body über-exfoliators are coming to the spa and retails shelves by popular demand (helped along by Nora Ephron’s best seller, I Feel Bad About My Neck).

A Natural Standard – Look for a regulatory standard and seal for natural beauty products, now that organic ones can use the USDA seal to indicate degree of purity. The Natural Standard Seal will require at least 95% natural ingredients and pure processing methods.

Old Wine, New Bottle – Look for more products marked firming and lifting. Then look at the label on the back. You’ll find the same proven ingredients (retinol, vitamin C, and peptides) you’ve been using to treat wrinkles and blotches.

Lash Supper – There will be sharper focus on thickening and lengthening lashes. The product boom, marked by such lines as Osmotics FNS Nutrilash and ActiLash, was followed by a temporary bust when the FDA seized discontinued tubes of Jan Marini Age Intervention Eyelash Conditioner in November, declaring it an unapproved and misbranded drug. But as long as the ingredients are safe and the product stays on the right side of what the agency says a cosmetic can promise, lash-enhancing products will continue to be a huge trend.

Anti-Aging Makeup – Kimiko Beauty’s firming eye shadow and Joey NY’s under-eye concealer are examples of this powerful new trend. Packed with anti-aging ingredients like peptides, these new products take the recent “good for you” mineral makeup trend one step farther; actually leave skin better off for having used them.

Chemical Peel Renaissance – Less aggressive formulas are on the rise at spas. They’re lower in acids and higher in skin soothers like green tea, and thus available to more skin types. Scaling back the potency has also birthed more variations of the at-home peel.

The Midas Touch – Spas are infatuated with gold as a facial ingredient. But it’s bling – a gold facial or an ounce of serum with gold runs about $500 – rather than benefits. Dig as we might, there’s no proof that gold’s an anti-ager.

Going Up The Amazon – The Amazon basin is the new spa-beauty garden, because its indigenous plants, fruits, and nuts are high in antioxidants and skin-nourishing oils. Amazon Secrets contain açai, buriti, and guarana fruit. Inara Organics is based on the babassu nut. Even mainstream brands like Kiehl’s and Borba are using guanabana and yerba mate because of their purity and efficacy.

About Luxury SpaFinder Magazine:
The authority on the spa lifestyle, Luxury SpaFinder is the world’s premier magazine for sophisticated readers passionate about weaving the entire spa experience – luxury travel, wellness, beauty, home design, diet, and spirituality – into their everyday lives. Published bi-monthly, Luxury SpaFinder offers candid commentary and searching analysis on new and classic spas, and the trends and ideas that are shaping the emerging spa lifestyle. For more information, visit

Scott Piro
Patrick Kowalczyk
MKPR, 212.627.8098

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