Spectrum Interactive and The Beaver Group Deploy Desk Media Screens at UK Airports

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Spectrum Interactive and the Beaver Group, a Scala Certified Partner, has collaborated to deploy Desk Media Screens throughout airports in the UK.

Scala, Inc., the leading provider of end-to-end solutions for the Digital Signage market announced that Spectrum Interactive and the Beaver Group, a Scala Certified Partner, has collaborated to deploy Desk Media Screens throughout airports in the UK.

With over 600 internet desks spread throughout the UK's busiest airports, Spectrum Interactive saw an opportunity to capitalize on the advertising potential of these prime locations. The Beaver Group worked in partnership with Spectrum to provide a digital signage solution, which would attract users to the desks, support the airport operators and generate additional revenue.

The "Desk Media Screens", are a set of PC style screens running various forms of digital media including flash animation, video and web based content, positioned close to existing Spectrum Internet Desks. The screens operate independently from the Desks, and are monitored and updated remotely in real-time using Scala InfoChannel 5, supplied and monitored by Beaver Solutions. The Desk Media Screens provide new opportunities for media sales revenue, airport messaging, and additional promotion of the Internet Desks themselves.

For advertisers, in addition to the extremely high traffic at these sites, there are opportunities to gain an immediate response through the association and link with the Internet Desks. Advertisers will be able to promote their online presence on the Desk Media Screens, drawing attention to their online marketing campaign, and the user can immediately access the campaign online, through free access on the Internet Desks.

The agreement with BAA allows Spectrum to add Desk Media Screens, to their existing Internet Desks at all seven UK airports -- 17 sets have already been installed across Heathrow, Gatwick and Stansted, with other BAA airports being added as media sales are secured. Spectrum operates in 25 airports across the UK, and is also negotiating with other existing airport partners for Desk Media Screen rights.

Helen Regan, BAA Telecoms and Media Account Manager said "It's not only important to BAA as a source of revenue for both Spectrum & BAA, but it is also an added passenger service that we can utilize."

Peter Critchley, Managing Director of Beaver Solutions: "We were asked by Spectrum Interactive to provide a digital signage software solution. It was really important that solution was centrally managed, had content that looked good, and worked on the screens. We are proud to have been selected to provide and maintain this high impact Scala InfoChannel 5 project."

Daniel Gray, Spectrum's Head of Marketing and Product Innovation stated, "This is a perfect additional product to our existing Internet Desks. We believe that our airport Desk Media Screens will generate new revenues for Spectrum and its partners, and help further develop Spectrum's growing media sales activity. Our site partners are reacting very positively to the flexibility that we can offer to help promote specific localized messages (like airport wayfinding), and potential Desk Media Screen advertisers have expressed strong interest in maximizing the link between Desk Media Screens and the Internet Desks."

"We needed to find a proper operator, with the right experience in this market place. We quickly found that Beaver Group were the right people for our needs," adds Mr. Gray.

Spectrum CEO, Mark Lewarne added, "This is a significant new product, and has received very positive reaction from our partners. We are looking to grow the online media sales element of our business and this new contract represents a great step forward in developing that strategy."

"Spectrum Interactive knew exactly what they wanted for their digital signage, we listened very closely, and between us, I think we got it just right" commented Barry Thurston, Chairman of the Beaver Group."

Spectrum Interactive launched its media sales website earlier this summer with the promotion called "YOULooked!" (http://www.YOULooked.co.uk). This website was designed and is maintained by Beaver Design, the media arm of the Beaver Group.

"Desk Media Screens is a very exciting project. We are privileged to count on our partner Beaver Solutions to apply its professional team, its experience, and its relationships in the UK market thus enabling the coordination of two professional and creative organizations to deliver the solution required by Spectrum Interactive," said Darren Turrell, Scala Director of Sales for the UK and Ireland.

To view a video case study of the Spectrum Interactive deployment visit: http://www.beaver-group.com/v2/home/spectrum.htm .

About Beaver Solutions
Beaver Solutions, formed in 1998 are part of The Beaver Group and specialize in delivering digital signage and narrowcast networks to companies and public institutions. Using the very latest in display and networking technology, Beaver Solutions specify, supply, install, train and support each solution. Through Beaver Design, a sister company Content and network management services are also provided offering a full one stop service to customers We work with various software and hardware manufacturers in the field of digital display to ensure we deliver the best fit for our clients. Clients include IKEA, Ericsson, Spectrum Interactive, P&O, E.ON, ITV1, The Home Office, Walkers Snack Foods, and Department for Transport & Stoke City Council. More information is available at http://www.beaver-group.com .

About Spectrum Interactive plc
Spectrum provides Internet desks, WiFi hotspots, payphones and other related services to customers across the UK & Germany. The company is a market leader in the provision of public internet desks in the UK with a total of 1,900 units in service (many of these in the UK's busiest airports such as Heathrow) and, with the announced agreement with Travelodge, Spectrum currently operates around 700 WiFi hotspots, mostly in hotels. Spectrum also owns and manages around 7,500 payphones in the UK and Germany.

Spectrum's customers are spread across a wide range of market sectors encompassing locations as diverse as airports, military camps, universities, hotels, hospitals and other key travel locations, and its millions of regular end users benefit from a high quality, affordable and reliable services. More information is available at http://www.spectruminteractive.co.uk .

About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating Digital Signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the Digital Signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com .

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