Boulder, Colorado (PRWEB) December 20, 2007
Fast Track Marketing implements LASIK Workshops that gives a LASIK practice the insight and skills to do their own successful marketing.
Doug Sims, President and CEO of Fast Track Marketing, states, "LASIK Marketing and advertising has changed in the past two years. There are new rules in place that, if used, can make the difference in expansion and profitability. And there are reasons why the old rules don't work for this size of business."
Doug Sims further states, "The technology that you will learn in this marketing workshop has been used successfully in practices across the country resulting in new patient leads up by at least 500 percent while advertising costs being decreased by 50 percent in the first 6 months, in some cases. Many marketing and advertising firms do not want these facts known or used; otherwise, they would see their profits walking out the door. The test of any successful marketing campaign is not the money or commission a firm makes but the increase in business for their client."
A LASIK practice can now learn and implement these methods themselves. It takes hard work and a willingness to learn, plus two days of time. Even in a difficult economy the principles work. The result of implementing the tools and techniques learned in this workshop is increased LASIK procedures and higher profits.
Here are some of the topics Fast Track LASIK conferences cover:
- How to gear Marketing for a LASIK practice and not a Fortune 500 Company
- Learn how to write effective print ads, direct mail pieces, radio ads, etc.
- How to determine your ad budgets and tracking system that will fuel growth over time with what specific results to track to do so
- Identify the "Two Kinds of Prospects" and why you need to approach each one differently
- Learn how to develop and implement effective follow-up systems
Conferences are delivered around the country in major cities on a regular basis. They are not a sit back and snooze affair. They are "roll up your sleeves, get involved, hands on" workshops. For more information visit our website at: http://www.lasikconferences.com
About Fast Track Marketing
Fast Track Marketing is headquartered in Boulder, Colorado with clients located across the United States. It is a full-service Marketing and PR firm but also offers a la Carte services depending on the requirements of its clients. One of its specialties is comprehensive tracking and analysis systems that allow quick adjustments to achieve optimum results.
For more information on Fast Track Marketing visit our website at: http://www.fast-trackmarketing.com
Fast Track Marketing
1898 S. Flatiron Ct. Ste 230
Boulder, CO 80301
(303) 447 9195
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