Helps QHR Software Expand its Marketing, Media Outreach Campaigns

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Online marketing and PR service helps part-time marketing manager achieve full time results.

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Although this helped promote our corporate success to the financial and business community, it did little to reach our target audience of HR professionals.

While shifting to a part-time schedule, Cindy Danielson wondered how she would accomplish the tasks of her job as marketing manager for QHR Software. But HRmarketer’s media relations and online

visibility services helped the technology company to both expand its visibility and explore new sales opportunities.

The chief goals of QHR Software—an integrated HRMS/HRIS software solution provider—were to raise awareness of the QHR brand and its flagship Quadrant HR software, which is widely used by Canadian and U.S. healthcare organizations.

Danielson returned from maternity leave to a reduced part-time work schedule, challenging her to still accomplish all the tasks required of her job, but in less time. She quickly recognized that HRmarketer’s Direct2Net newswire service and media contacts database could help her expand QHR’s audience and better educate their target market.

"Before HRmarketer, I did the legwork and researched our marketing opportunities online for trade shows, buyer guides and potential PR opportunities," said Danielson. "Although this helped promote our corporate success to the financial and business community, it did little to reach our target audience of HR professionals."

Using the media outlets database, Danielson customized distribution lists of journalists for press releases. And QHR Software was able to expand its press release distribution beyond journalists. Frustrated by newswire charges of up to $600 apiece, Danielson discovered that HRmarketer’s Direct2Net service was only a fraction of the cost. As a result of promoting case studies via Direct2Net, QHR Software had a case study featured in the trade publication Canadian HR Reporter.

In addition, the company began to appear on Google and other key search engines, increasing QHR’s search engine optimization (SEO)—which meant more potential customers learning of their products and visiting their website for more details. Better yet, HRmarketer’s tools and resources increased the company’s HR visibility without adding another marketing staff person.

Danielson said that HRmarketer continues to save her several hours of work per week, equating to thousands of dollars per year. The time saved is far more valuable, she noted; not only is she able to perform her job duties at a reduced work schedule, but she can explore new opportunities that even a full-time schedule didn’t allow.

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About QHR Software
QHR Software Inc. ( has been in business since 1997 and is owned by QHR Technologies, headquartered in British Columbia, Canada. The company develops, implements and supports Quadrant HR, an integrated HRMS/HRIS software solution. Quadrant HR is a software solution integrating best practices for Human Resources, Staff Scheduling and Payroll into a single system. Quadrant HR is designed to improve employee processes from "hire to retire" for simple to complex workplaces.

About ( is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its public relations and online visibility services, the company serves hundreds of human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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Elrond Lawrence
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