Atlantic Sportsbet Website Goes Live With BEToptions Internet Sportsbook and Wagering Software

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BEToptions, a leading developer in race and sports wagering technology solutions, is pleased to announce that South African based Atlantic Sportsbet commenced operating the proprietary BEToptions WAGERplayer internet sportsbook software at the end of November, 2007.

BEToptions, a leading developer in race and sports wagering technology solutions, is pleased to announce that South African based Atlantic Sportsbet commenced operating the proprietary BEToptions WAGERplayer internet sportsbook software at the end of November, 2007.

"We are pleased to welcome them to our growing client base. They are an excellent organisation to work with," said Mr Stuart Cashen, General Manager of BEToptions http://www.Betoptions.com.

Lisa Haines, the General Manager of Atlantic Sportsbet, explained that Atlantic wanted a scalable, robust system that would deliver both fixed odds and spread betting - while also offering integrated internet, telephone and retail betting.

"BEToptions are unique in this aspect and satisfied our needs," said Ms Haines.

"We evaluated a number of sportsbook software systems prior to selecting the BEToptions platform. We believe that BEToptions offers us the ability and flexibility to successfully offer first class sports wagering services to our client base."

Sportsbet http://www.sportsbet.co.za is a licensed bookmaker in Cape Town, South Africa. The original pioneer of spread betting in South Africa, SportsBet specifically caters to the South African sports enthusiast.

Based in Melbourne Australia with branch offices in the US and the UK, BEToptions Pty. Ltd. specialises in the delivery of integrated internet wagering systems to race and sports wagering facilities worldwide. With installations in Australia, Europe and Africa, the WAGERplayer system's flexibility enables betting across all International markets and allows the use of odds to be displayed in US, European, Asian, Australian or South African formats. Utilising internet API's, WAGERplayer can be interfaced with any required payment processors and other third party systems.

BEToptions (http://www.betoptions.com) is a leading developer of integrated software and wagering systems to sportsbooks and bookmakers worldwide. Headquartered in Australia, with branch offices in the US and Europe, the company offers race and sports technology solutions to the gambling industry on a global scale, with systems delivered locally in multi-lingual and multi-currency configurations.

Servicing the industry since 2000, BEToptions clients include both land-based and internet gaming operators. Its products are built for performance and stability, with advanced risk management and best of breed customer service.

BEToption's flagship WAGERplayer is a fully integrated Internet wagering solution providing comprehensive functionality and robust technology. WAGERplayer's flexibility enables betting across all international markets and allows the use of odds to be displayed in US, European, Asian, Australian or South African formats.

BetPOS is the retail channel to WAGERplayer, allowing ease of use for customers via self-serve kiosks and/or betting terminals. Customers and operators are able to quickly access all horse racing and sports wagering information, along with all standard wager types. Allowing for both cash and account-based customers, betPOS is a fully-integrated solution with the other WAGERplayer channels, including call-centre and internet gaming options.

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Judi Kelly

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