Red Bricks Media Takes Home Two Awards for Work on Wells Fargo Advantage Funds Identity Theft Campaign

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Performance marketing agency wins Creativity and Mutual Fund Education Alliance STAR awards.

Performance marketing agency Red Bricks Media recently took home two honors--from the Creativity Awards and the Mutual Fund Education Alliance STAR Awards--for its creative work on a Wells Fargo Advantage Funds marketing campaign, titled "Unlock the Facts about Identity Theft."

For the project, Wells Fargo Advantage Funds approached Red Bricks Media to create an identity theft kit that Wells Fargo Advantage Funds advisors would send to existing and prospective clients. These kits would inform clients and prospects about the dangers of identity theft and offer tips for increasing identity safety online and offline, as well the chance to attend a Wells Fargo Advantage Funds identity theft seminar.

Red Bricks Media's creative director, Theresa Lee, and lead copywriter Bain Smith collaborated on the design and content of the kit. Ms. Lee came up with the innovative design: an embossed, rectangular foldout in the style of an old Wells Fargo lockbox, which contained a sales letter and three tri-fold pamphlets. Mr. Smith came up with the copy messaging and produced the content for the 45-slide identity theft seminar presentation.

Answering questions about her design, Ms. Lee said, "We wanted to capture the legacy and heritage of the Wells Fargo brand. I immediately liked the lockbox/safe idea because it syncs well with the Wells Fargo iron safe, a very identifiable visual in their brand. The "safe" theme also meshed really well with the idea of helping customers protect themselves from the risk of identity theft."

The Wells Fargo Advantage Funds identity theft kit won the Mutual Fund Education Alliance STAR Award for Best Advisor Communication in the large company category, with a judge stating, "The mail pouch is wonderful. So creative!" The kit won a Silver Award from the 37th Annual Creativity Awards in the marketing collateral category, and will be featured on the Creativity Awards website and in the 400-page Creativity Awards Annual.

About the Mutual Fund Educational Alliance STAR Awards

The annual STAR Awards recognize mutual fund companies for outstanding investor communications, education and support. Each year the Mutual Fund Education Alliance examines the best educational materials, both in print and electronic, in the mutual fund industry, and then asks industry judges to select from the best.

About the Creativity Awards Annual

Creativity Annual Awards is one of the longest running international advertising and graphic design competition for print design, web design, and advertising design. It has categories in Print, Publications, New Media, TV, Radio and others. The categories run from Annual Reports to Sales Films, Magazine Photography to Consumer Websites, Logos and Trademarks to Ambient Media. The entries are judged by a panel of advertising and design professionals who volunteer their time and knowledge without personal agenda or bias. Winning designs, advertisements, websites, and commercials from all over the world are then placed in the 400-page Creativity Awards Annual.

About Red Bricks Media

Red Bricks Media is a full-service performance marketing agency specializing in search marketing, interactive media planning, email marketing and emerging media, including buzz and mobile marketing. Red Bricks Media provides top-tier marketing services to organizations like Hearst Magazines, Blue Shield of California, Adobe Systems and Seagate.

Headquartered in San Francisco with offices in New York City and Hong Kong, Red Bricks Media is one of the fastest-growing agencies in the West. Visit for more information.


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Lauren Quan
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