'Innovation for Business' - de Bono LIVE 2008 - with guru Dr Edward de Bono

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de Bono LIVE - 6th March 2008, New Players Theatre, Villiers Street, London, WC2 6NG (moments from Charing Cross & Embankment stations). - AM session, 10am - 11:30 am - Dr Edward de Bono on Innovation and Creativity AND a Case Study - 'Healthy Innovation in the NHS'. - PM session, 2pm - 3:30pm - Dr Edward de Bono on Innovation and Creativity AND a Case Study - 'Playing to win. Practical Innovation for Radical Results' - Sony Computer Entertainment Europe. £149 + VAT per delegate, per session. For registrations - go to http://www.debonolive.com.

Dr Edward de Bono's UK distributors Indigo announce http://www.debonolive.co.uk - a unique opportunity to see the 'godfather' of business innovation - Dr Edward de Bono - in London on the 6th March 2008 for only £149+VAT per delegate.

http://www.debonolive.co.uk gives delegates the choice of attending two unique sessions. Dr de Bono has been invited to talk about his globally renowned methods in Innovation and Creativity, including the Six Thinking Hats®, Lateral Thinking™ and his newest work - The Six Value Medals™.

'Innovation in Action' - Case Studies:

In addition to Dr de Bono's presentations, the event will give an insight into a public and private sector organisation, demonstrating how they have successfully put 'Innovation in Action':

  • Morning Case study - "Healthy Innovation in the NHS"

The Director of HR for Derby Hospitals NHS Foundation Trust will discuss how de Bono's techniques transformed their organisations view on strategy.

  • Afternoon Case study - "Playing to Win: Practical Innovation for Radical Results"

The Lead Artist with Sony Computer Entertainment Worldwide Studios Europe's games division, (http://www.eu.playstation.com), will explain how de Bono's Lateral Thinking™ tools are making a great impact on a highly competitive market.

On discussing De Bono LIVE 2008, Robert Fisher, Innovation & Creativity Director at Indigo said:

"Many management gurus talk about theory, 'ideal world' situations saying "you should run your team this way", or "you could manage your organisation that way". But few of the world's management icons actually have their tools and techniques implemented in as many organisations as Dr Edward de Bono's. Edward has achieved what very few have - his tools and ideas make a real difference in today's business, where pressures and margins are evermore stretched and the need to gain competitive advantages are paramount".

In addition to these case studies, Dr de Bono will be presenting an overview of his latest creation, the Six Value Medals™

Notes to the editors:

Signed copies of Dr Edward de Bono's latest book will be available - The Six Value Medals.

There will be a 'Q&A' with Dr de Bono after each of his keynotes, lasting approximately 10 minutes.

There will be a 'Q&A' after each case study, lasting approximately 10 minutes

For further press information / images - please contact:

  • Andrew Day - andrewd @ indigobusiness.co.uk

Indigo Communications Department

T: +44 (0)20 7801 6262
W: http://www.debonolive.com

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Andrew Day


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