Auction Floor announces 55% Online Sales Rate for Estate Road Show

Auction Floor has announced the results of its latest auction event with Estate Road Show. The December 9th event had 77% of winning bids come from internet bidders, with 55% coming from Auction Floor and AuctionZip and the other 27% coming from eBay LIVE.

Scottsdale, AZ (PRWEB) December 17, 2007 -- Auction Floor, Inc. (Other OTC: AFLR.PK) (Frankfurt: ZUI.F) a leading web-based technology provider to the auction industry, today announced the results of its latest auction event with Estate Road Show. The December 9th event had 77% of winning bids come from internet bidders, with 55% coming from Auction Floor and AuctionZip and the other 27% coming from eBay LIVE.

"We are exceptionally pleased with the results," says Cookie Lockhart, auctioneer of Estate Road Show, Lockhart Auctions, and inducted into the 2007 NAA Hall of Fame. "The AuctionManager is very easy to use and with it came the ability to post our auction on multiple websites which gave us these excellent results."

The Company successfully launched the marketing and sale of its AuctionManager platform in October, and is currently conducting web-based demonstrations with Auction Houses throughout the country. The Company's AuctionManager, a proprietary auction management software solution, enables the auctioneer to centralize their management for auction events from a single platform. The Company is marketing the new product through multi-channel promotions, including print and web-based advertising.

Through its web site, www.auctionfloor.com, the Company attracts and aggregates bidders segmented by preferences, using a suite of bidding tools and services with a platform fully integrated into the eBay server system, complimented with its Auction Manager tools that enable fast and reliable uploading of text, and images.

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CAUTIONARY STATEMENTS
This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing.

Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

Contact:
Auction Floor, Inc.
877-282-3567

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