Branding Expert Featured in National Publication

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Bruce Turkel's article in the December issue of Association Now Magazine discusses the finer points of branding a membership organization.

It's especially gratifying to hear from readers who hadn't thought about their organization as a brand before.

Travel and Tourism branding expert, Bruce Turkel, advises association executives on the value of branding membership organizations in the December issue of Association Now Magazine (http://www.asaecenter.org). The monthly publication provides information and insights for association management professionals.

Turkel, who is CEO of Miami travel and tourism branding agency TURKEL (turkel.info), was the keynote speaker at the American Society of Association Executive's (ASAE) Great Ideas Conference earlier this month in Orlando, Florida.

"I've received very positive feedback from the article (http://www.membershipmarketing.blogspot.com)," said Turkel. "It's especially gratifying to hear from readers who hadn't thought about their organization as a brand before."

Turkel is a nationally-recognized author and speaker on creativity, communications and branding. His latest book, Building Brand Value. Seven Simple Steps to Profitable Communications has been published in both English and Spanish. Travel industry organizations such as MPI (Meeting Planners International), ASAE (American Society of Association Executives), DMAI, and the American Express Travel Agency Advisory Board have invited Turkel to speak at their conferences.

For more information, contact:
Marlisa Shapiro
public relations
TURKEL
305-476-3516

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Marlisa Shapiro
TURKEL
305-476-3516
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Bruce Turkel

305-476-3500
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