The Master Series, Automotive eCommerce
Salt Lake City, UT (PRWEB) December 17, 2007
Auto industry research and production company Accelerate Automotive today announced the release of "The Master Series, Automotive eCommerce," a documentary that explores the impact the Internet has had on the car business and how the most successful dealers are leveraging the web for growth. The two-disc DVD set includes a 45-minute feature on the convergence of the auto industry and the Internet, and 3 hours of tutorials by the industry's foremost eCommerce experts. It is available for purchase online at http://www.accelerateautomotive.com
"With this documentary we were able to dispel the objections that many traditional dealers have that doing business online brings lower gross, lower closing rates and is only for niche markets," said Jared Hamilton, Accelerate Automotive Co-Founder and President. "We proved that the Internet is profitable for dealers and that every dealership can and should be online."
Hamilton's inspiration for the documentary came from his own background in retail auto sales, which began with odd jobs at his father's dealership. He came up through the ranks working in sales for a number of dealership groups. Today Hamilton is the General Sales Manager at Henry Day Ford, one of the largest Ford stores in Utah. He and his team researched and produced the documentary, including traveling the country to film interviews with online auto retail specialists, on his days off.
"The Master Series, Automotive eCommerce" leverages industry studies from Cobalt, Polk, Yahoo and UC Berkeley, along with twenty years of National Automobile Dealer Association (NADA) data and large-scale mystery shops and surveys conducted by the film's producers.
The tutorials are based on interviews with thirty-seven of the most successful experts in automotive eCommerce such as AutoNation, Autobytel, Dealer.com, Auto Dealar Traffic, AutoUSA, Dealix, Izmo, Call Coach, Lead Logix, CallCommand, ADP and CarsDirect, who cover the facts, trends and best practices relating to online success. Google, eBay and several progressive dealerships from around the country were also interviewed for the film.
"Jared has done an outstanding job with this documentary. It provides dealers with a clearly defined roadmap to achieve online profitability." said Auto Dealer Traffic President and CEO Todd Swickard. Auto Dealer Traffic, one of the industry's leading search engine marketing firms, is featured in a documentary segment that discusses search engines, tractability, effective use of dealer advertising spend and achieving a definitive ROI.
Another industry eCommerce expert that contributed to the film was Phil DuPree, President of Internet lead provider AutoUSA. He shows dealers how they can make the shift from spending offline to spending online, maximize the value of third party leads and create an effective follow-up strategy that increases close rates. "This documentary s an invaluable resource and educational tool for dealers who want to become Internet masters themselves and are looking for easy-to-follow, proven strategies," said DuPree.
Other topics covered in "The Master Series, Automotive eCommerce" include the 14 marketing disciplines that successfully connect dealers with online consumers, 5 organizational structures dealers are using to grow their business regardless of economic conditions, 7 common process points that maximize closing rates and next generation marketing tactics such as blogs, video, viral and social networking.
"In the last couple of years we have seen the Internet grow from a niche market to the most influential medium for new and used car buyers," said Hamilton. "This documentary is a comprehensive look at the online opportunity, and exactly how to seize it."
About Accelerate Automotive
Accelerate Automotive was founded to research the issues facing dealerss today and to produce unbiased educational media on the opportunities and proven practices that are moving the industry to the next level. For more information call (801) 502-6321.