Real Digital Media Introduces NEOCAST® Media Player GS

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New product architecture offers more flexibility and control to digital signage network operators, and allows other device manufacturers to incorporate digital signage into their offerings.

Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the official release of the newest member of the NEOCAST® family of digital signage products, NEOCAST® Media Player GS. The new product will serve as the standard digital signage media player for the NEOCAST platform, complementing the advanced functions offered by the NEOCAST Media Player Z.

"NEOCAST® Media Player GS represents Real Digital Media's continued efforts to provide network operators with the most stable, flexible and cost effective tools for building digital signage networks," said Michael Baron, President of Real Digital Media. "The product combines Real Digital Media's software technologies, as well as the Microsoft Windows XP Embedded operating system into a plug-and-play appliance that's compact, reliable and incredibly feature-rich out of the box."

A significant development with this product release is the innovative modular design of the NEOCAST® Media Player GS firmware. This design allows the firmware to easily port to other Windows-based hardware platforms, allowing these devices to become NEOCAST-ready and available as part of a digital signage network operated by the NEOCAST® Media Server.

"The rapidly expanding digital signage market has witnessed the entry of a number of companies from a variety of disciplines seeking to make their products more competitive," said Ken Goldberg, CEO of Real Digital Media. "From display manufacturers to kiosk companies, there is a convergence of technologies that view digital signage as a value-added application that can complement their core offering while increasing the return on the investment for their clients. The portability of our media player firmware offers these companies an option to add digital signage features to their product portfolio and inherit all of the capabilities we've advanced in the market."

NEOCAST® Media Players, together with the NEOCAST® Media Server software, transform displays into powerful, networked digital advertising, promotional and corporate communication networks. With NEOCAST® media players and software, customized content and programming can target individual displays or scale across entire narrowcast networks, providing the ultimate flexibility to reach customers with targeted messaging at the right place, at the right time.

The NEOCAST® family of digital signage and narrowcast network products include:

NEOCAST® Media Player GS: The NEOCAST® Media Player GS is the latest network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage and supports a variety of video, graphical and audio formats, including WMV, QuickTime, MPEG 1, 2 - 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.

NEOCAST® Media Player Z: The NEOCAST® Media Player Z is the next generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage, DVI output and supports a variety of video, graphical and audio formats, including HD, WMV, QuickTime, MPEG 1, 2 - 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.

Both media players incorporate a flexible zone system for partitioning content within a display screen, support satellite, broadband and cellular connectivity, support landscape and portrait modes, and include a sleep mode function for a wide range of displays without requiring an extra RS232 serial connector. RS232 power and volume control of displays is also available.

NEOCAST® Media Server: The NEOCAST® Media Server is powerful server software for managing the delivery of digital media files across the Internet. The software offers centralized control, monitoring and content distribution to the NEOCAST® Media Players, supporting both promotional and advertising networks. With NEOCAST® Media Server software, digital content can be served across entire digital signage networks down to individual units and displays, providing the ultimate flexibility when delivering tailored content and messaging to targeted audiences.

Availability
The NEOCAST® Media Player GS is available immediately. For more information, visit the RDM web site at http://www.realdigitalmedia.com, or contact us at 941.951.0130 or info@realdigitalmedia.com.

About Real Digital Media
Real Digital Media (RDM) provides next generation digital signage products that power many of the industry's fastest growing point-of-purchase marketing, advertising and corporate communication networks.

Our family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at http://www.realdigitalmedia.com.

Real Digital Media and NEOCAST are registered trademarks of Real Digital Media, LLC. All other trademarks are the property of their respective owners.

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Dan Dyer
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