Crossbow Group Lands Service Desk Management Solution Provider Numara Software

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Jay Bower, Crossbow Group president, today announced that Tampa, Florida-based software company Numara Software has chosen and utilized Crossbow to develop an integrated launch campaign for Numara FootPrints 8, the latest version of its industry leading service desk management solution. The now active lead generation and conversion campaign involves email, online media, print and other direct media.

Jay Bower, Crossbow Group president, today an-nounced that Tampa, Florida-based software company Numara Software has chosen and utilized Crossbow to develop an integrated launch campaign for Numara FootPrints 8, the latest version of its industry leading service desk management solution. The now active lead generation and conversion campaign involves email, online media, print and other direct media.

"We chose Crossbow Group because of its strong history of result-oriented, direct marketing campaigns - particularly with software companies striving for similar high-growth goals to ours," said Debbie Ingram, Edison, NJ-based director of marketing for Numara Software. "Crossbow delivers integrated lead generation campaigns focused on yielding high-open rates and lead conversion. Our marketing objective is to deliver a consistent, high volume of quality leads for our sales team and Crossbow is helping us to achieve our objectives."

"The Numara Software team has listened carefully to its customers and prospects and has deli-vered a greatly enhanced service desk solution in this new release that will meet and exceed the needs of both line support staff and their senior managers," said Bower. "We're excited to be working with the Numara Software team to deliver a high impact, highly efficient campaign."

About Numara Software
Founded in 1991, Numara Software, Inc. (formerly Blue Ocean Software) is a global provider of service desk management solutions for IT help desk and customer support professionals who need to simplify and gain control over their increasingly complex environments. The Numara Software trusted solutions address critical IT and support functions, such as customer service desk, IT help desk, asset management, software patch and deployment, and network monitor-ing.

With its two flagship products, Numara Track-It! and Numara FootPrints, and more than 50,000 customer sites worldwide, Numara Software is the service desk management leader for small to mid-sized enterprises.

For more information about the company, please visit http://www.numarasoftware.com.

About Crossbow Group
Crossbow Group, one of B-to-B Magazine's Agencies of the Year for the second straight year, is a full-service direct and interactive marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an inte-grated whole to achieve an ROI that meets or exceeds expectations. The firm's client list in-cludes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands.

For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at 203-222-2244.

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