Baby Day Luxe: A Charitable Twist on a Growing Trend

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Pacific Northwest baby-product companies have created a Hollywood-style give-away bash benefiting a Seattle community clothing bank. Timed to coincide with the Golden Globes, this charity event is meant to offer a little celebrity-style luxury to babies whose families get all too little of it.

In Hollywood, the start of the year means the Golden Globes, and along with them, the glamorous giveaway parties where celebrity and commerce intersect, as famous people are given free luxury goods in a quest for publicity. Here in the Pacific Northwest, a group of baby-product companies plans to start 2008 with a heartwarming twist on one aspect of this trend: the parties for rich and famous parents to give away luxury baby products that the PR-pro party organizers hope will end up on magazine covers.

In Seattle on Jan. 5, 2008, there will be a big party. Just like in Hollywood, lots of parents will show up with their adorable babies, and lots of luxury baby goods will be given away. But in this case, the recipients will be the clients of the Providence Regina House food and clothing bank in the South Park neighborhood.

The party will start early, at 9:30 am, and the doors will stay open through noon. Along with balloons, music, and of course, luxury baby products, essentials such as diapers, formula, and food will also be given away. The idea is to provide an extra treat for babies that get too few of them.

It all started when Paige Collins, the manager of the Providence Regina House, talked to her neighbor Carol Schiller, the founder of Baby Chaleco, about Baby Day.

"Our regular Baby Day is held the first Saturday of each month to benefit the clients of the Providence Regina House community Clothing and Food bank. This event is well known in the community and many, many families come to receive packages of baby food, formula, diapers and clothing. Normally, the items are donated through community collections or purchased with funds raised by the Providence Regina House," explains Collins.

Schiller, who had recently been invited to participate in the baby giveaway suite at the Golden Globe awards in Hollywood, was inspired by the coincidence.

"It's no secret that celebrities can well afford to buy whatever their babies need. I immediately thought, how much better to be part of a giveaway bash for families in need, rather than for celebrities," recalls Schiller.

Schiller and Collins decided to create Baby Day Luxe: a fancier version of the regular Baby Day. Pacific Northwest companies will donate products with a normally unaffordable bit of luxury to babies whose families struggle just to get by.

Schiller used her contacts in the baby business to reach out to other local manufacturers, and the list of enthusiastic contributors quickly grew.

Jennifer Porter, co-founder of Satsuma Designs explains, "We were thrilled when Carol approached us. Many of us have seen the sheer volume of 'product' that companies are willing to bestow on celebrities. Baby Day Luxe gives us a chance to put 'product' into deserving hands."

Ultimately, the list of contributing companies reached eight:
Baby Chaleco (bibs); Baby Star (apparel and accessories); Egg Press (custom printing,); Lots 2 Say - Baby (pacifiers); Picaflor (knit apparel); Satsuma Designs (organic blankets); See Kai Run (footwear); Sippigrip (sippy cup holders).

With such a strong start, Collins and Schiller hope to turn Baby Day Luxe into an annual event. Considering the enthusiastic response of current participants, that looks like a good bet.

Cause Haun, Owner of See Kai Run comments, "Personally, this is a much more satisfying opportunity to create excitement and buzz. I feel many more will participate as Baby Day Luxe gains exposure."

Baby Day Luxe will be held at the South Park Neighborhood Center, located at 8201 10th Ave. South, Seattle, WA 98108 from 9:30 to noon. For more information, contact Carol Schiller at 425-260-1008,, or Paige Collins at 206-763-9204

Providence Regina House, a ministry of Providence Health and Services, has been serving those in need in the Seattle area since 1963. The roots of this ministry began as a response by Sister Mary Regina Bomber and the Sisters of Providence to the poor who sought food by knocking at the kitchen door of Providence Seattle Medical Center in the Central district. Originally known as the 'House of the Poor,' the name was changed upon Sister Regina's death to honor her great work and dedication.

Baby Chaleco designs and manufactures stylish baby tops with waterproof bib performance built right in. Located in Bellevue, WA, Baby Chaleco is a mom-owned and operated business inspired by founder Carol Schiller's desire to create an attractive baby bib that would keep her champion drooling son dry all day. Baby Chaleco bibs are made in Washington and are now available on the Web and at fine baby boutiques around the United States. For more information about Baby Chaleco LLC please visit

baby star is devoted to creating high-quality baby products for the design-savvy parent and the texture-loving child. born out of the desire to balance style and functionality, baby star strives to create essential items for both baby and parent in a clean, simple and modern way. all of the key baby star essentials are made out of combinations of 100% cotton and formaldehyde-free fabrics. Visit to learn more.

Egg Press was founded in 1999 by Tess Darrow, an ex-corporate graphic designer with a love of textiles and letterpress printing. The company employs a dozen amazing people and has seven vintage letterpresses in operation. We combine elements old and new - our vibrant geometric patterns and sweet animal and botanical designs are inspired by simple, modern and vintage imagery. Egg Press products have been featured on Martha Stewart Living Television, and in magazines such as Real Simple, Martha Stewart Living, O, In Style, and more.

Based in Snoqualmie, Washington, Lots 2 Say Baby provides designer pacifiers for stylish babies throughout the U.S. and Canada. Chief Momma Erin Wilson's designs are all made in the USA from the highest quality materials, are available in multiple colors and sassy sayings, and may be viewed at

Picaflor offers comfortable, daily wear for children sized preemie to 8 years old. Our collections are 100% natural fiber, hypo-allergenic and easy care. Picaflor is based in Portland, OR and all of our production is in Peru. We employ fair trade ethics and work closely with our co-op of women knitters. For more information, please visit our website at

Satsuma Designs produces all natural, bamboo-spun and eco-friendly products for baby and home. Satsuma Designs is proud to support Providence Regina House with our donation of 100% bamboo swaddling blankets for families in need. Please visit

See Kai Run is a family-owned and operated business located outside of Seattle, Washington. The idea was born when owner Cause Haun was on a quest for the perfect first pair of shoes for her son, Kai. Unable to find shoes in fun styles that still promoted the healthy development of little feet, Cause and her husband created their own line of shoes that satisfied all of these needs. In just two and a half years, See Kai Run has seen sales expand from a few boutiques, mostly in the Seattle area, to stores all around the country and worldwide. See Kai Run shoes fit children from six months to three years. Please visit for additional information. Retail price starts at $34.

For See Kai Run media inquiries, please contact Julie Dodobara at

BooginHead LLC. is the creator of the SippiGrip product. SippiGrip is a mom invented product that prevents your child's cup, bottle or toy from falling to the floor and getting lost or dirty. It is a great 'on the go' and germ prevention product that has a unique grip material to create a strong hold on any cup or bottle. It is adjustable in length, washable, durable and non toxic and is available in a variety of colors.


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