Because website content is being written for both human beings and the search engines, it can be challenging to write a clear, concise marketing message. My book teaches you how to write a website marketing message that attracts both visitors and search engines.
Irvine, CA (PRWEB) December 18, 2007
Internet writing expert Michelle Howe's new book about website content positioning, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," was named one of three finalists in the Business: Marketing & Advertising category for this year's USA Book News' National "Best Books 2007" Awards.
This is the second award for Howe's book. Earlier this year, her book received the 2007 IPPY Bronze award for being one of the best business books published in 2007.
USABookNews.com is the premiere online magazine and review website for mainstream and independent publishing houses. According to Jeffrey Keen, President and CEO of USABookNews.com, "This year's contest yielded an unprecedented number of entries." Keen says of the awards, now in their fourth year, "The 2007 results represent a phenomenal mix of books from a wide array of publishers throughout the United States."
Howe's book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," is a step-by-step guide for anyone who wants to have a successful website business. "Unfortunately," says Howe, "most websites are a dismal failure as a marketing tool. A business will spend thousands of dollars on the design of a website and leave the content as an afterthought. The result is a website that may look good, but doesn't bring the sales or generate the leads that it was supposed to do."
According to popular speaker and author, Seth Godin, "Marketing is not just the whipped cream you add on top. It's a core function of how you operate your business. It's a high level decision about how you're going to create, promote, distribute and deliver your wares. If you're smart you adapt your business model to the forces in the marketplace."
For a small business, a website can be an effective marketing tool if it has the right content. However, website content positioning is often beyond the skill set of the small business owner. So, a company's website becomes an electronic brochure rather than marketing tool. Howe's new book addresses the common problems entrepreneurs and small business owners encounter when trying to create website content strategies.
"Writing website content is different from writing other marketing materials," says Howe. "Because website content is being written for both human beings and the search engines, it can be challenging to write a clear, concise marketing message. My book teaches you how to write a website marketing message that attracts both visitors and search engines."
For additional information about "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," or to order the book, please visit http://www.turn-browsers-into-buyers.com.
About Michelle Howe:
Michelle Howe, MBA, is the owner of Internet Word Magic, an Internet marketing and PR company. Internet Word Magic creates a company's Internet marketing strategy by looking at the big picture of how a company's website is interacting with visitors. It then designs a plan to allow the company to effectively market its services/products using a combination of e-mail campaigns, persuasive website content positioning, blogs, search engine optimization and press releases.