Brastilo Handcrafted Furniture Launches in US

Direct-to-consumer home furniture is introduced with name and identity created by TippingSprung to emphasize its Brazilian origin and design.

New York, NY (PRWEB) December 19, 2007 -- To meet the growing demand for stylish furniture that is also eco-friendly, a Brazilian manufacturer has launched a new furniture brand for the US market. Brastilo is a new collection of furniture and home accessories inspired by the Brazilian love for an easy lifestyle and eye-catching design. Available exclusively at www.Brastilo.com, Brastilo furniture combines a modern aesthetic with traditional Brazilian craftsmanship.

Each piece of Brastilo furniture is conceived by world-class designers and handcrafted by master woodworkers using native Brazilian pine and other renewable woods that are cultivated exclusively for furniture making.

TippingSprung, the New York-based brand consultancy, guided Brastilo's parent company in Brazil in defining a brand concept and developing an identity that would resonate in the US market. According to Isaque Kirschner, managing director of Brastilo Living, "We set out with TippingSprung to build a brand that combines our passion for design with our commitment to environmental responsibility. The Brastilo brand offers consumers unique furniture and home accessories in an easy-to-shop, no-risk online environment."

"The Brastilo name is coined from two Portuguese words Brasil and stilo meaning 'style,'" says Martyn Tipping, president of TippingSprung. "Brastilo's name conveys the origin of the brand as well as the emphasis on design inherent in the product."

The logo's bold green capital letters and the diamond shapes on each side echo the graphics of the Brazilian national flag. The color also emphasizes the company's commitment to environmental responsibility. Brastilo's tagline--Brazilian Inspiration. Your Imagination.--communicates Brazilians' love of great design coupled with consumers' desire to express themselves through furniture and accessories.

TippingSprung designed and launched the Brastilo.com website, and developed additional print and online advertising to support the brand's launch. "We've made sure that every consumer touchpoint shows the beauty and quality of Brastilo's products," says Tipping, "and captures the style and Brazilian heritage of the brand."

TippingSprung, LLC (www.tippingsprung.com) is a New York-based brand consultancy with key practices in brand strategy, research, naming, design, licensing, product globalization and nonprofit branding and fundraising.

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