Hydro Best Corporate Website in Norway

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For the ninth consecutive year the H&H Webranking survey highlights Nordic best practice standard and transparency in online communication. The H&H survey is conducted by the Swedish financial communication consultancy Hallvarsson & Halvarsson.

Overall it is shown that Norwegian companies are improving their online communication. But to be a top contender in Europe, some challenges still remain.

This year's winner of the Norwegian H&H Webranking is the global aluminium supplier Hydro. They are advancing from last year's third place with a total score of 73.75 points. Second overall in the Norwegian ranking went to Orkla, an international provider of consumer goods, with a total score of 70. Third place overall went to the companies Telenor and Yara, both with 64.75 points. This year's biggest improver is the media group Schibsted, improving from 47 to 56.75 points, an impressive 9,75 points increase.

In general, the best Norwegian companies are very good at communicating online. Other companies, e.g. found in sectors such as shipping, oil and fishing, seem to have less ambition and thus follow fewer requirements in the H&H Webranking Protocol. They therefore miss out the possibility to acquire a broader interest from private and foreign investors where excellence in communication is part of creating a good liquidity for the share.

2007    
Rank, Average score, Country
1 -- 62.4 -- Finland    
2 -- 54.7 -- Sweden    
3 -- 53.1 -- Norway    
4 -- 52.8 -- Denmark    
5 -- 49.2 -- Iceland    

2006
Rank, Average score, Country
1 -- 60.5 -- Finland    
2 -- 55.7 -- Sweden    
3 -- 50.1 -- Denmark    
4 -- 49.9 -- Norway    
5 -- 41.8 -- Iceland    

The average score for Norwegian companies has risen from 49.9 to 53.5 points, which is a rather strong improvement. Despite this, Norwegian companies still find themselves below the Nordic average and behind their Swedish and Finnish competitors.

Norway is, however, closing in and has this year passed Denmark to take the third place in the Nordic ranking. Another big improver is Iceland who has increased its average with 7.4 points, an impressive score on an international level. The only Nordic countries that have decreased in score are Sweden and Denmark.

CSR - Corporate Social Responsibility
An area that has gained more attention this year is Corporate Social Responsibility, CSR. The total score possible in H&H Webranking have increased with 30 per cent as an answer to the demand from the European capital market. CSR is a strong section for Norway, and is only beaten by the Finns.

The amount of capital invested in ethical companies has increased, which means that investors and fund managers request this information more often. Even sellside analysts are now interested in CSR, because it is now so integral to any company's strategy that it is becoming a way of assessing risk. It has also become far more measurable, a positive development for many investors and analysts.

Score -- CSR
1.75 -- Finland    
1.74 -- Norway    
1.62 -- Denmark    
1.40 -- Sweden    
0,63 -- Iceland    

"Companies in sensitive sectors such as oil, tobacco and alcohol have been early adopters in communicating their CSR activities. With the rise of campaigning on environmental and health issues, and the flourishing new world of blogging, these companies need to communicate their CSR activities and address what is said about them", comments Marcus Eriksson.

Average score in the Nordic countries are 1,43

Financial information
Financial information is the largest section in the survey and stands for about 33 per cent of the total score in H&H Webranking. Finland, who historically always has shown strong results in this section, is remaining on top as the absolute leader while Norway still has room for improvements.

Score -- Financial Information
20.89 -- Finland    
16.73 -- Sweden    
16.24 -- Norway    
16.20 -- Denmark    
15.85 -- Iceland    

Average score in the Nordic countries are 17.18

H&H Webranking Method
The evaluation is based on criteria which are updated every year to account for new trends in web communications as well as emerging user requirements. The research is based on a survey of analysts, investors and business journalists.

This year's new criteria were introduced in sections such as corporate governance (i.e. whistle blowing) and copy editing (i.e. paragraph structure and clear labelling).

About H&H Webranking
H&H Webranking is Europe's leading survey of corporate websites. It has been conducted annually since 1997. Each year approximately 700 websites are reviewed. Results are published in financial newspapers around Europe.

All the details of the ranking, research and the library of best practices are available to order through our website.

Please visit our website to order your copy today: Order H&H Webranking reports!

About Hallvarsson & Halvarsson
Hallvarsson & Halvarsson AB (H&H) is the leading corporate communications and financial communications agency in the Nordics with approximately 100 consultants. Through it's H&H Webranking survey and Online Corporate Communications research and advisory services a leader in Europe with a significant number of Euro Top 500 companies as clients.

Services offered includes:

Corporate communications

  • Public Affairs
  • Crisis management
  • CSR Corporate Social Responsibility
  • Media Relations
  • Corporate websites
  • Web consulting
  • H&H Webranking
  • Financial reports
  • Investor Relations
  • Transactions
  • Corporate Design

and with niche products such as IR Manager, a CRM system tailored for IR Officers

More information:
H&H Webranking

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Marcus Eriksson

Mattias Lindquist

+46 8 407 22 33
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