Total Beauty Media, Inc. Launches TotalBeauty.com

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Web site offers comprehensive beauty product reviews and how-to's for women

Women are incredibly passionate about beauty and hungry for a platform to learn and share; TotalBeauty.com is that place

Total Beauty Media, Inc. has announced the launch of TotalBeauty.com. TotalBeauty.com is the first unbiased and comprehensive online resource for beauty product information and beauty solutions online. "Women are incredibly passionate about beauty and hungry for a platform to learn and share; TotalBeauty.com is that place," said CEO and Founder Emrah Kovacoglu.

Founded in 2007 and venture backed, TotalBeauty.com aims to help women achieve their every beauty goal. The TotalBeauty.com 'Product Library' is the first and largest unbiased product review directory that spans mass-market, prestige, salon and spa products. The site's 'Beauty Scout' tool acts as a personal beauty consultant, giving users the option to customize the site and generate recommendations to match their individual needs and preferences.

'Total Beauty TV' is filled with hours of helpful and entertaining how-to videos that offer easy-to-achieve beauty solutions. Finally, TotalBeauty.com's 'community' resource allows women to share their opinions, offer and receive advice and connect with other women who have similar beauty concerns and questions.

The level of industry excitement for the site is high. Most major beauty brands are on already on-board. According to Anne Martin, Chief Marketing Officer, Bath and Body Works, "TotalBeauty.com fills a large void for women who want total beauty solutions. The beauty breadth and depth on this site is definitely one-of-a-kind."

About Total Beauty Media
Emrah Kovacoglu, Founder and CEO of Total Beauty Media, Inc., recognized that beauty consumers were frustrated with the barrage of countless beauty products, conflicting information and aggressive sales people. The beauty industry needed a make-over. TotalBeauty.com provides accessible, helpful beauty advice to women who are clearly craving it. Leveraging this consumer insight and assembling a dedicated staff with years of experience in both internet and beauty product marketing, TotalBeauty.com aims to be the #1 online beauty resource for women. Based in Beverly Hills, California, Total Beauty Media, Inc. employs more than 20 beauty and internet experts who work passionately to bring this vision to life.

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Phil Del Rivo
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