Forecast Earth Site Debuts New Video Player and Content

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New "Green Box" video player allows users to easily navigate library of environmental videos.

Forecast Earth (http://www.weather.com/forecastearth), the interactive broadband site dedicated to climate change issues created by The Weather Channel Interactive, today announced the launch of a new video player and content features on the site. These include a content partnership with LifeWire, from the New York Times, which provides original and syndicated lifestyle content to Web publishers, and the addition of Consumer Consequences, a new online game from American Public Media.

New Interactive Video Player
One of the most visited features on Forecast Earth, the in-depth video library has been enhanced with a new video player. Called GreenBox, the new video player adds multiple features including, play lists, search, syndication capabilities, and the ability to e-mail the video's hyperlink to a friend all to help guide users as well as to help make viewing the entertaining and educational videos easier. The video player divides the content into into categories including Hot News, Green Living, People, Energy & Technology, Business, Science, Forecast Earth: On TV and more.

Additional new features on Forecast Earth include:

  • A partnership with LifeWire, featuring a series of original lifestyle content for today's eco-sensitive audience centered around sustainability and efficiency. Highlighting this package is the daily blog by veteran free-lance writer Don Willmott, who will be writing on the latest social, technological developments associated with living "smart" among today's fast-changing messages regarding energy and natural resources.
  • A new online game from American Public Media called Consumer Consequence, which allows users to view the environmental consequences of their lifestyles and quickly reveal their eco-footprint. The game represents player's scores as the number of "Earths" it would take to support their lifestyles and shows players what the world would look like if everyone on Earth had the same habits.
  • New consumer-lifestyle sections including a green living section and science section. The green living section offers tips for living efficiently whether by saving dollars or reducing carbon emissions, while the science section provides in-depth reporting as it relates to the environment and climate change.

About Forecast Earth
Forecast Earth, The Weather Channel's broadband offering dedicated to climate change, is humanizing the impact of climate change by presenting both general information and bringing into focus how climate change is affecting people's daily lives. The site http://www.weather.com/climate presents issues and open dialogue around a wide range of climate-related topics with and amongst users, guest bloggers and experts from The Weather Channel. The Weather Channel's network program, Forecast Earth hosted by Dr. Heidi Cullen, provides open dialogue around climate change as well as educates and informs consumers about the important issues relating to the climate.

About The Weather Channel Interactive
The Weather Channel Interactive (TWCI) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop and The Weather Channel Mobile. weather.com, the Web site of he Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCI reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCI also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk, http://www.meteo123.com, http://www.wetter123.com, http://www.canaldotempo.com and http://www.weather.com/espanol.

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David Blumenthal
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