House of Fraser Has Signed Latitude for Search Engine Optimisation Work

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House of Fraser has hired UK search engine marketing specialist Latitude Group to boost its ranking in organic search engine results.

Latitude offers both flexible and cost-effective search engine optimisation solutions that match our specific requirements. This collaboration will be very exciting.

Latitude Group, the UK's number one independent search marketing agency, will work on enhancing the exposure of the House of Fraser brand and range of product in search engines, supporting the retailer's overall online marketing strategy.

The UK's leading retailer of designer brands & clothes has taken Latitude onboard to help turn its online portal into a strategic point of contact with its customers.

Latitude CEO Dylan Thwaites said: "The UK online retail sector has been surging over the last year or so, so that in the near future the most successful retail brands will be the ones that fully integrate their online presence in their overall marketing strategy. Latitude is proud to be helping such a prestigious brand as House of Fraser take up the online retail challenge."

Fatih Gulgonul, House of Fraser's eCommerce Acquisition Manager, said: "Latitude offers both flexible and cost-effective search engine optimisation solutions that match our specific requirements. This collaboration will be very exciting."

Other recent Latitude wins include Fitness First, Allied Irish Bank, and Motor Direct.

About Latitude

With offices in London and Cheshire and more than 100 employees, Latitude's unrivalled search engine optimisation and pay per click advertising expertise enable its clients to obtain and retain top search engine rankings.

For 2007 the agency has won Netimperative's 'Search Campaign of the Year' award, reached a top ten position in Deloitte's Technology Fast 50 league table, and was shortlisted for two of this year's National Business Awards. In 2006 the agency won the Media Momentum Award as Britain's fastest growing digital media company, and was shortlisted again in 2007. Also in 2006, Latitude's chief executive officer, Dylan Thwaites, was named by Ernst & Young as its Technology & Communications Entrepreneur of the Year.

About House of Fraser

Home to many of the world's most famous designer brands, from Chanel and Estee Lauder to Prada and Max Mara, House of Fraser has long been one of the best known names on the UK high street. Founded 150 years ago, House of Fraser was acquired by the Highland consortium in November 2006.

House of Fraser Facts and figures:

  • 61 stores in the UK & Ireland
  • 4 new store openings in 2008 - Belfast, High Wycombe, Bristol and London White City
  • 5 million sq ft selling space
  • Annual sales in excess of £1.25bn
  • Transactional website launched in September 2007
  • 1 million account card customers
  • 6500 House of Fraser staff & 10,000 concession staff

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Deborah Ficamos
Latitude Group
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