NOVO is Now Available in the United States Just in Time for New Year's Resolution Dieting

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NOVO comprises a unique combination of a highly sophisticated blood analysis that identifies the body's sensitivity to particular foods and a personalized nutrition plan that helps control weight and promotes wellbeing. NOVO is the only nutritional program that tests people as individuals and treats them the same; competing directly with "fad diets" which use a "one size fits all" approach to weightloss. NOVO is now available to Americans, in response to its astounding success in 11 countries worldwide.

NOVO comprises a unique combination of a highly sophisticated blood analysis that identifies the body's sensitivity to particular foods and a personalized nutrition plan that helps control weight and promotes wellbeing. NOVO is the only nutritional program that tests people as individuals and treats them the same; competing directly with "fad diets" which use a "one size fits all" approach to weightloss. NOVO is now available to Americans, in response to its astounding success in 11 countries worldwide(http://www.novo-us.com).

NOVO is about using energy efficiently, rather than restricting energy intake in the form of calories. There is no need to go hungry, eliminate whole food groups like carbohydrates or laboriously calculate calorie intake and expenditure. Instead, NOVO identifies foods which have a negative reaction in your body and teaches you to omit them; resulting in more energy, weight loss and improvement of various physical ailments (intestinal, skin, joints, and more).

Clinical studies* have shown that excess weight is actually the result of low-level, background inflammation. This is how the body defends itself from an attack from external or 'foreign' material.

Some food particles are not fully digested and the immune system perceives them as foreign bodies and attacks them. This process is easily prevented through the detection of the food types which trigger the immune system. Removal of them from the diet leads to weight loss, energy restoration and improvement of various physical ailments (intestinal, skin, joints, and more).

NOVO is now available in the United States:
NOVO is now being offered in the United States, too, totaling 12 countries worldwide. When Dr. Robert J. Bos, internist in Manhattan and a native of The Netherlands, took notice of the success of NOVO in Europe he decided to bring NOVO over to the US. "So many individuals I see in my practice complain of problems with weight, energy and other ailments pertaining to digestion, skin and joints. Often the medical work-up reveals no abnormalities and that is when most physicians have little to offer. This is where the NOVO eating program can be an excellent option. The majority of my patients have been astounded by the benefits of NOVO. They only wish they had known about it sooner."

How NOVO Works:
NOVO comprises a unique combination of a highly sophisticated blood analysis that identifies the body's sensitivity to particular foods and a personalized nutrition plan that helps control weight and promotes wellbeing. This makes NOVO the only nutritional program that tests people as individuals and treats them as individuals.

"The majority of diets fail because restricting caloric intake and/or omitting food groups is unsustainable in the long term. Plus that can ultimately lead to health problems," said Sally Kappler, NOVO Nutritionist.

"At NOVO we have identified what we believe to be the key to the successful conversion of food into available energy and the ability to burn stored fat more efficiently. This is a totally new approach to weight management based on complex biochemistry. While it might not yet be widely accepted, our research has shown it highly efficient at reducing weight, increasing energy and providing a long term and sustainable approach to controlling weight.

The Blood Test:
The NOVO program begins with a small blood sample taken at one of the two NOVO sites in New York City. Interested customers who can't get to the NOVO testing site can opt to have it done remotely. More information is available at http://www.novo-us.com.

The small blood sample is then analyzed using state-of-the-art equipment and is able to monitor and record over a million reactions to a single food, making this test highly sensitive and accurate. The customer's results are ready within 10 days from when the sample is taken.

The NOVO blood test identifies which of 114 common foods are triggering an immune system response in the body causing weight gain and low energy. As each person reacts differently to foods, NOVO then creates a personalized diet and support program that shows the foods that can continue to be eaten and those to be avoided. The result is an enjoyable and easy-to-follow solution to long-term weight loss that is in stark contrast to the fad diets that only provide short term, one-size-fits-all solutions.

More Than Just Losing Weight:
The NOVO program is not only about weight loss, it aims to reduce activation of the immune system to foodstuffs in the body, leaving it stronger and better to protect itself. This can help prevent and ease all sorts of potential health problems such as digestive problems, skin complaints, headaches and joint pains as well as significantly boosting energy levels.

The Benefits Are Clear:

  • Significant weight loss and energy gain
  • A no calorie count program that's easy to follow and stick to
  • A healthy lifestyle and balanced eating approach which can be maintained long term
  • An individual program that really works
  • A balanced diet across all food groups
  • Improvements in other health conditions (IBS, skin problems, headaches etc.)

For more information please visit http://www.novo-us.com.

*135 scientific studies support the science behind the NOVO program and can be obtained from the NOVO press office.

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Debra Strougo


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